Often, brands that make good content can achieve
Posted: Sat Jan 04, 2025 5:30 am
A topic that cannot be avoided at the moment is: content drives consumption Wu Duidui Follow 2023-05-24 1 Comment 3191 Views 5 Favorites 12 minutes Free your eyes, put on headphones, and listen ~ ! Business operators need to master a set of systematic and proven B- side business operation scientific working methods, including product full life cycle operation methods, market operations ... Although countless content is produced on the Internet every day, there are not many truly good and valuable content. long-term development. The era of " content is king " has arrived, and consumption is driven by content.
The author of this article has analyzed this and hopes it will be helpful to you. 01Re - examine the content expression of the brand This is an age of distraction. The threshold adjective for a good drama is fast pace; "five minutes to watch a movie" compresses two hours of audio-visual; there are many viewers who have opened a video membership to skip the 90-second france whatsapp number data advertisement ; the 3- second winning short video has captured the public's attention; "the lowest price on the entire network" and "" are the magic weapons for ROI ... Everything seems to prove that in the fast-paced era of information explosion , brands no longer need to be the protagonists and tell a long story to confess themselves.
After all, consumer attention is scarce and consumer patience is limited. It is true that brand video expression has become an industry consensus, but many subtle changes require brands to re-examine video narratives. Halfway through 2023 , no long advertisements have appeared . The New Year's films launched by Apple at the end of the year could cause widespread dissemination, but the 2023 New Year's films did not cause any waves. If we go back further, we will find that since "Who is Peppa Pig?", the phenomenon of long video ads becoming a phenomenal social event that dominates social networks has become less and less common. In the past two or three years, whether it is Jia Zhangke X Sandunban 's "Jia Zhangke's Personal Statement" or Bi Gan 's "Broken Heart of the Sun" for the pet brand Pidan , they are all very creative works, but they are also limited to circle dissemination. Do consumers really no longer value brands’ storytelling abilities? This is not the case.
The author of this article has analyzed this and hopes it will be helpful to you. 01Re - examine the content expression of the brand This is an age of distraction. The threshold adjective for a good drama is fast pace; "five minutes to watch a movie" compresses two hours of audio-visual; there are many viewers who have opened a video membership to skip the 90-second france whatsapp number data advertisement ; the 3- second winning short video has captured the public's attention; "the lowest price on the entire network" and "" are the magic weapons for ROI ... Everything seems to prove that in the fast-paced era of information explosion , brands no longer need to be the protagonists and tell a long story to confess themselves.
After all, consumer attention is scarce and consumer patience is limited. It is true that brand video expression has become an industry consensus, but many subtle changes require brands to re-examine video narratives. Halfway through 2023 , no long advertisements have appeared . The New Year's films launched by Apple at the end of the year could cause widespread dissemination, but the 2023 New Year's films did not cause any waves. If we go back further, we will find that since "Who is Peppa Pig?", the phenomenon of long video ads becoming a phenomenal social event that dominates social networks has become less and less common. In the past two or three years, whether it is Jia Zhangke X Sandunban 's "Jia Zhangke's Personal Statement" or Bi Gan 's "Broken Heart of the Sun" for the pet brand Pidan , they are all very creative works, but they are also limited to circle dissemination. Do consumers really no longer value brands’ storytelling abilities? This is not the case.