Search Engine Positioning with the Company Blog

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Content Marketing is a strategy that can help your site grow thanks to the production/distribution of blog content , social media, newsletters, landing pages, guest posts, and other channels, to attract new customers and retain existing ones, in a Content/Inbound Marketing perspective.

In practice, producing content also supports SEO optimization work because search engines reward sites that regularly publish quality content for users.

Publishing engaging, shareable content that increases the time spent on the site is a signal that Google evaluates as positive and that also affects positioning.

The company blog is the main tool of content marketing and employment lead the ideal place to publish SEO-optimized content.

In fact, the blog helps improve the organic positioning of a website or eCommerce in search engine results.

Maintaining a blog, however, can be challenging because the analysis of keywords with which to answer the possible questions of people who need to be ferried to the contents of the blog become relevant factors , otherwise it is useless to have it.

In short, it should

create an article plan with keywords and queries (questions people have about a topic related to your product or service)
publish periodically
set up a cross-linking strategy – between the various blog articles – external links and backlinking from other sites or blogs.
Furthermore, blog posts should be useful, relevant, well-structured, properly formatted, and in-depth , and meet the criteria that Google carefully evaluates: Expertise, Authoritativeness, Trustworthiness.