AddApptr Adds Mayo to Its Ad Monetization Recipe
Posted: Sat Dec 21, 2024 3:46 am
We see machine-learning-based algorithms as the future of in-app ad revenue optimization.” With this belief, Patrick Kollmann, CEO and co-founder of AddApptr , launches Mayo, after several months of beta testing on apps, with a 50% increase for participating apps.
"The complete automation of our optimization process has been on our roadmap for a long time," emphasizes AddApptr CTO Martin Wapenhensch. "After investing a lot of time and effort, we have how to build phone number list managed to integrate machine learning logic into our existing product, which gives us the best of both worlds. We have also been able to keep the majority of the information (data) on our proprietary servers, which means that the increase in revenue does not come with any additional data usage for publishers and consumers, nor does it increase the number of requests from our demand-side partners.
Succeeding in generating desire is not an easy thing, but this new concept has allowed Carte Noire to differentiate itself from its competitors in the middle of the Christmas period. And the result is significant: 2.34 minutes is the average time spent per user on the Carte Noire website, a figure that has simply doubled! " Personalized content allows Internet users to spend more time on the site ," says Nicolas Gasiglia. In total: 1.3 million impressions were made during the campaign, including 1.2 million views at 100% and 21% of Internet users who clicked on the chatbot. Impressive media results that confirm that innovation is good.
"The complete automation of our optimization process has been on our roadmap for a long time," emphasizes AddApptr CTO Martin Wapenhensch. "After investing a lot of time and effort, we have how to build phone number list managed to integrate machine learning logic into our existing product, which gives us the best of both worlds. We have also been able to keep the majority of the information (data) on our proprietary servers, which means that the increase in revenue does not come with any additional data usage for publishers and consumers, nor does it increase the number of requests from our demand-side partners.
Succeeding in generating desire is not an easy thing, but this new concept has allowed Carte Noire to differentiate itself from its competitors in the middle of the Christmas period. And the result is significant: 2.34 minutes is the average time spent per user on the Carte Noire website, a figure that has simply doubled! " Personalized content allows Internet users to spend more time on the site ," says Nicolas Gasiglia. In total: 1.3 million impressions were made during the campaign, including 1.2 million views at 100% and 21% of Internet users who clicked on the chatbot. Impressive media results that confirm that innovation is good.