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What is Growth Hacking

Posted: Mon Dec 30, 2024 10:15 am
by chameli
Growth Hacking, which can literally be translated phone number data as growth hacking , has become an essential constant in marketing. This concept was imported from the USA and was put forward by Sean Ellis in 2010. The latter defined Growth Hacking as a way of implementing a marketing strategy, allowing the rapid and significant acceleration of a company's growth. We therefore have, through this concept, a new vision of marketing. A vision where the objective is to generate ever more contracts.

The primary vision of Growth Hacking is to play on three essential points: Creativity, analysis and experimentation and optimization of processes for rapid development.

Today, very large groups use this method in particular in their strategies. These are most often companies from the e-service sector. The best-known examples are Airbnb, Facebook, Youtube or Dropbox. However, Growth Hacking is not only interested in start-ups. It is also a good way to boost a company and develop it.

From now on we will decipher together what Growth Hacking is, and understand how it works.