Ensure Legal Compliance
Posted: Sat Dec 28, 2024 8:36 am
It's crucial to follow email marketing laws like the CAN-SPAM Act and GDPR Compliance to maintain a good sender reputation and avoid hefty fines.
Always make sure to include a clear, one-click unsubscribe option in your emails so recipients can easily opt out if they no longer want to receive your messages.
This not only keeps you compliant but also helps reduce spam complaints and keeps your email list healthy. Also, make sure your subscribers know how their data will be used.
Including a link to your privacy policy in your emails ensures how to use this database transparency and builds trust with your audience. Be sure to comply with all privacy regulations, such as obtaining explicit consent for data collection and processing.
This compliance not only protects your business legally but also enhances your credibility and trustworthiness with your subscribers.
5. Maintaining a Healthy Email List to Avoid Spam Filters
The average email list depreciates 20-30% each year.
And when we avoid regular email list cleaning we are left with poor quality data that jeopardizes your email list quality and campaign performance.
So why does data decay?
People switch jobs, email providers, and email accounts, which increases bounce rates for your organization. So, it is of utmost importance to keep your email lists clean and genuine at all times. You can start with:
Removing incorrect, invalid, unsubscribed, bounced, and other risky email addresses from your list
Sending re-engagement campaigns to the ones who have not unsubscribed but are not engaged with your emails either for a long time.
Finally, remove those inactive accounts that don't respond to the re-engagement campaign to safeguard your reputation and deliverability.
It's best to use a reliable email verification tool that helps you capture valid data on your forms and keep your lists clean. This would save your campaigns from any bad emails
Always make sure to include a clear, one-click unsubscribe option in your emails so recipients can easily opt out if they no longer want to receive your messages.
This not only keeps you compliant but also helps reduce spam complaints and keeps your email list healthy. Also, make sure your subscribers know how their data will be used.
Including a link to your privacy policy in your emails ensures how to use this database transparency and builds trust with your audience. Be sure to comply with all privacy regulations, such as obtaining explicit consent for data collection and processing.
This compliance not only protects your business legally but also enhances your credibility and trustworthiness with your subscribers.
5. Maintaining a Healthy Email List to Avoid Spam Filters
The average email list depreciates 20-30% each year.
And when we avoid regular email list cleaning we are left with poor quality data that jeopardizes your email list quality and campaign performance.
So why does data decay?
People switch jobs, email providers, and email accounts, which increases bounce rates for your organization. So, it is of utmost importance to keep your email lists clean and genuine at all times. You can start with:
Removing incorrect, invalid, unsubscribed, bounced, and other risky email addresses from your list
Sending re-engagement campaigns to the ones who have not unsubscribed but are not engaged with your emails either for a long time.
Finally, remove those inactive accounts that don't respond to the re-engagement campaign to safeguard your reputation and deliverability.
It's best to use a reliable email verification tool that helps you capture valid data on your forms and keep your lists clean. This would save your campaigns from any bad emails