3 examples of high-performing digital content strategy
Posted: Sat Dec 28, 2024 8:33 am
Do you want inspiration for your digital content strategy?
Below are some of the best content marketing campaigns from other brands you can borrow.
Example 1. WPBeginner - Beginner’s Guide for WordPress
WPBeginner's article about "How to Start a Wordpress Blog - Easy Guide - Create a Blog (2022)
Image Source: WPBeginner.com
WPBeginner created a super-detailed content pillar that addresses its target audience’s concerns and accomplishes its marketing objectives.
The post itself is spiced up with a variety of content types—from videos to screenshots—and contains heaps of internal links to relevant posts.
Example 2. Mixpanel - Engineering Blog and Customer Stories
Mixpanel's blogroll showing several blog posts
Image Source: Mixpanel.com
Mixpanel did two things incredibly well in its digital content strategy.
First, they created a dedicated “Engineering Blog” for developers who make up a considerable portion of their readership.
Second, they created a comprehensive “Developer Docs” library to help their audience with the technical aspects of the platform.
Example 3. Supermetrics
Supermetrics' resource tab showing various links to their resource pages
Image Source: Supermetrics.com
Supermetrics uses a fully-loaded content marketing strategy with how can our experts help you with your needs? formats like templates, webinars, a podcast, and a library of technical documentation. This helps them convert their audience from the awareness stage all the way down to the purchase stage.
FAQs for creating a digital content strategy
Question 1. What is a good content strategy?
A great content strategy factors in your business goals, target audience personas, and target keywords. It outlines how content will be researched, developed, published, and tracked.
Question 2. What are the 3 components of content strategy?
On a fundamental level, a content strategy has three main components: brand goal alignment, content development, and target audience research. Tasks such as keyword research and content distribution fall under content development and audience research.
Question 3. Why content strategy is important?
A content strategy ensures you always produce content that brings you closer to your marketing goals. It ensures readers get the information and experience that leads them deeper into your sales funnel—thus, positively impacting your bottom line.
Below are some of the best content marketing campaigns from other brands you can borrow.
Example 1. WPBeginner - Beginner’s Guide for WordPress
WPBeginner's article about "How to Start a Wordpress Blog - Easy Guide - Create a Blog (2022)
Image Source: WPBeginner.com
WPBeginner created a super-detailed content pillar that addresses its target audience’s concerns and accomplishes its marketing objectives.
The post itself is spiced up with a variety of content types—from videos to screenshots—and contains heaps of internal links to relevant posts.
Example 2. Mixpanel - Engineering Blog and Customer Stories
Mixpanel's blogroll showing several blog posts
Image Source: Mixpanel.com
Mixpanel did two things incredibly well in its digital content strategy.
First, they created a dedicated “Engineering Blog” for developers who make up a considerable portion of their readership.
Second, they created a comprehensive “Developer Docs” library to help their audience with the technical aspects of the platform.
Example 3. Supermetrics
Supermetrics' resource tab showing various links to their resource pages
Image Source: Supermetrics.com
Supermetrics uses a fully-loaded content marketing strategy with how can our experts help you with your needs? formats like templates, webinars, a podcast, and a library of technical documentation. This helps them convert their audience from the awareness stage all the way down to the purchase stage.
FAQs for creating a digital content strategy
Question 1. What is a good content strategy?
A great content strategy factors in your business goals, target audience personas, and target keywords. It outlines how content will be researched, developed, published, and tracked.
Question 2. What are the 3 components of content strategy?
On a fundamental level, a content strategy has three main components: brand goal alignment, content development, and target audience research. Tasks such as keyword research and content distribution fall under content development and audience research.
Question 3. Why content strategy is important?
A content strategy ensures you always produce content that brings you closer to your marketing goals. It ensures readers get the information and experience that leads them deeper into your sales funnel—thus, positively impacting your bottom line.