New Facebook pages to support your local communication
Posted: Sat Dec 28, 2024 7:12 am
With 40 million active users per month 1 , Facebook is the social network most visited by the French. As a brand, your brand and your points of sale surely have Facebook Pages? Then you may have noticed the recent arrival of a new version of pages, called New Page Experience.
These new Pages aim to encourage interactions with your Page, the development of your community and your local communication .
In this article, we will introduce you to the changes brought about by the new version of Facebook Pages, their benefits and how to access them.
1. What are the advantages for your local communication?
2. What do you need to know before upgrading to the new version?
3. How to access it?
Conclusion
New Facebook pages to support your local communication
1. What are the advantages for your local communication?
Facebook Pages represent your brand or your buy estonia cell phone number list points of sale and allow you to create a community and above all a preference around your brand.
A more intuitive interface
The first new feature of the new version of Pages is its more intuitive interface. To simplify understanding for administrators, but also for subscribers, Facebook has revised the layout of its Pages:
The order of the tabs is harmonized for all Pages as follows: Publications - About - Mention - Reviews - Services - Subscriptions
The “Intro” section replaces the “About” section of classic Pages and allows you to present your page in a more refined way.
Added post filtering option to sort post display by year of publication.
Profile photos are centered for optimized display on mobile.
old version of facebook page
Old version of Facebook Page
new facebook page
New version of Facebook Page
New features
The new version of Pages also allows you to gain efficiency in the administration of your Pages, thanks to several features.
To develop your community engagement:
Added a dedicated news feed to your Page, making it easier to interact with other brands and users on behalf of your Page.
To manage your Page more effectively:
Simplified transition from your Page to your personal profile, to avoid publication errors.
Added new access types to Page management (full, partial or task access), to more finely manage the rights you grant to other users on your Page.
Improved statistics and notifications , to simplify the monitoring of your performance and alert you more relevantly.
Available only on computers, Q&A sessions are another recent addition to Facebook. They allow your followers to easily ask you questions and your business to publicly display the answers to the questions. A very interesting feature to generate interaction on your Page!
Facebook Q&A Sessions
Facebook Q&A Sessions
New Facebook pages to support your local communication
2. What do you need to know before upgrading to the new version?
Temporarily, it is still possible to switch from the new version to the classic version , subject to a few constraints:
Regarding your organic posts
If you revert to a classic Page, posts that were made from the new version will no longer be visible on your classic Page.
Regarding your sponsored campaigns
The same applies to advertisements that were created using the new version of Page: your campaigns will no longer be active from the moment you return to the classic version of Page, only your campaign statistics will remain accessible.
New Facebook pages to support your local communication
3. How to access it?
The deployment of the new version of Pages is being done gradually and will be suggested to you directly by Facebook when you arrive at the management of your Page, as presented below.
Switching to the new version of pages
Switching to the new version of pages
fb image 3
However, if you want to go back to classic Pages, click the “Edit” button, then “...” and select “Switch to classic Pages” as shown:
Facebook gives you the option to go back to classic Pages
Facebook gives you the option to go back to classic Pages
6. Conclusion
With this new version of Pages, Facebook aims to promote interactions between businesses and their communities. Social networks are indeed essential for the local marketing of your business: they allow you to develop your visibility at a lower cost, but also to create a brand preference.
Regardless of the type of Page management within your network, Digitaleo allows you to manage all of your local publications on Facebook, Instagram and LinkedIn in the same place and even go further by coupling them with other campaign channels (Social Ads, Google Ads, Email & SMS campaigns).
These new Pages aim to encourage interactions with your Page, the development of your community and your local communication .
In this article, we will introduce you to the changes brought about by the new version of Facebook Pages, their benefits and how to access them.
1. What are the advantages for your local communication?
2. What do you need to know before upgrading to the new version?
3. How to access it?
Conclusion
New Facebook pages to support your local communication
1. What are the advantages for your local communication?
Facebook Pages represent your brand or your buy estonia cell phone number list points of sale and allow you to create a community and above all a preference around your brand.
A more intuitive interface
The first new feature of the new version of Pages is its more intuitive interface. To simplify understanding for administrators, but also for subscribers, Facebook has revised the layout of its Pages:
The order of the tabs is harmonized for all Pages as follows: Publications - About - Mention - Reviews - Services - Subscriptions
The “Intro” section replaces the “About” section of classic Pages and allows you to present your page in a more refined way.
Added post filtering option to sort post display by year of publication.
Profile photos are centered for optimized display on mobile.
old version of facebook page
Old version of Facebook Page
new facebook page
New version of Facebook Page
New features
The new version of Pages also allows you to gain efficiency in the administration of your Pages, thanks to several features.
To develop your community engagement:
Added a dedicated news feed to your Page, making it easier to interact with other brands and users on behalf of your Page.
To manage your Page more effectively:
Simplified transition from your Page to your personal profile, to avoid publication errors.
Added new access types to Page management (full, partial or task access), to more finely manage the rights you grant to other users on your Page.
Improved statistics and notifications , to simplify the monitoring of your performance and alert you more relevantly.
Available only on computers, Q&A sessions are another recent addition to Facebook. They allow your followers to easily ask you questions and your business to publicly display the answers to the questions. A very interesting feature to generate interaction on your Page!
Facebook Q&A Sessions
Facebook Q&A Sessions
New Facebook pages to support your local communication
2. What do you need to know before upgrading to the new version?
Temporarily, it is still possible to switch from the new version to the classic version , subject to a few constraints:
Regarding your organic posts
If you revert to a classic Page, posts that were made from the new version will no longer be visible on your classic Page.
Regarding your sponsored campaigns
The same applies to advertisements that were created using the new version of Page: your campaigns will no longer be active from the moment you return to the classic version of Page, only your campaign statistics will remain accessible.
New Facebook pages to support your local communication
3. How to access it?
The deployment of the new version of Pages is being done gradually and will be suggested to you directly by Facebook when you arrive at the management of your Page, as presented below.
Switching to the new version of pages
Switching to the new version of pages
fb image 3
However, if you want to go back to classic Pages, click the “Edit” button, then “...” and select “Switch to classic Pages” as shown:
Facebook gives you the option to go back to classic Pages
Facebook gives you the option to go back to classic Pages
6. Conclusion
With this new version of Pages, Facebook aims to promote interactions between businesses and their communities. Social networks are indeed essential for the local marketing of your business: they allow you to develop your visibility at a lower cost, but also to create a brand preference.
Regardless of the type of Page management within your network, Digitaleo allows you to manage all of your local publications on Facebook, Instagram and LinkedIn in the same place and even go further by coupling them with other campaign channels (Social Ads, Google Ads, Email & SMS campaigns).