It should be clear that this can happen when the content completes its life cycle. However, all is not lost. You have invested a lot of time in each publication and you do not want its performance to be lost over time.
It is possible to breathe new life into your content, make it recover and once again serve the purpose for which it was created. That is why we have listed a series of tips to prevent traffic to your web content from falling.
Update old content
As time goes by, the data you've included in your content may become outdated. Statistics may have changed or new information may have emerged about the topic.
Refreshing and updating content is one way to breathe new life into it. In some cases, a simple change will suffice, such as changing images, adding a screenshot, or modifying metadata. Others will require more work, such as adding data from more recent studies.
The update includes changing the publication date so that search engines detect it as recent.
Add multimedia content
This can be taken as part of an update. Multimedia content helps brazil telegram data explain a topic better and draws the attention of visitors, and can also rank in search engines.
Post: SEO optimization checklist for a new website
Create a video, infographic, chart or animation to add to your existing content. It's important to make sure it's relevant content and complements what you're already doing.
Remove obsolete content
You may have content on your website that is no longer relevant to your goals. If that is the case, it is best to delete it and redirect it to another publication that is relevant.
The goal of this action is to maintain content on your website that truly interests you and that meets your objectives.
Expand the content
Add important information to already published content. This will make your articles more useful and provide value to your visitors.
To expand your content, you can add a FAQ section. Doing a Google search will also give you ideas on how to expand your content. Check the related searches and other questions section to add any missing information to your article.
Re-optimize the content
Have you found a keyword that no longer works for you or that does not respond to your search intent? In that case, the solution is to re-optimize the content.
What you need to do is find a keyword that fits your new goals and re-optimize the article.
Unify publications
If you have multiple posts that cover the same topic, then combine them into one. This will allow you to increase the word count in a single post, keeping in mind that long posts tend to rank better than short ones.
In addition, the reader will find all the information they need in one place. When you do this, also remember to redirect the pages to the URL where you will consolidate the content.
Re-promote content
Repost it on social media, add the link in a guest post, add it to your newsletter . These are just a few ways to keep your content circulating and catch the attention of visitors.
Post: What are infographics used for in SEO?
Why is it important to drive traffic back to your content?
When content ages and loses relevance, your website starts to lose organic traffic and this affects your SEO positioning. If you don't have a good positioning, you have less visibility in search engines and fewer chances of getting clicks.
Therefore, if you want to stay relevant to your target audience, then you need to pay attention to old content.
In addition, to position yourself as an expert in your niche you must have the most up-to-date information on your website. Therefore, you will have to review the content to add data that fits the new reality of your niche.