Last week we had the pleasure of sharing two days with the entrepreneur support service of the Mancomunidad de Municipios Sostenibles de Cantabria ( MMS ).
In the first of them, we were able to share a few hours at Eutokia where we gave a quick overview of the use of Google Adwords as a marketing tool to support their initiatives. In some cases, the online marketing technique will be applied to create a brand (branding) in local or national markets, to detect business opportunities or even to directly sell their products at a national or local level.
We talked about all of this very quickly because there were many things we wanted them to take into account in order to successfully launch their Google AdWords campaigns, but we only had a couple of hours.
Students_MMS
It was a brief but very enriching experience for both parties, as the students bolivia telegram phone numbers expressed their doubts about the use of the tool and it helped us to see how new entrepreneurs handle new online marketing techniques.
Thanks to Jose Bezanilla from MMS and Begoña Castaño from Eutokia everything went perfectly and we are left with the regret of not having had more time to make it more practical.
MMS_Santoña
The second of the sessions, already at the MMS facilities, in addition to enjoying an incomparable setting, we were able to exchange experiences about the students' concerns in starting their businesses (both online and offline).
Here, we also had the support of our friends at KLAP who shared their experiences supporting entrepreneurs and as entrepreneurs themselves, which ultimately resulted in an interesting debate on flexibility in business strategy and the need to "pivot" when it is seen that a rectification in the company's strategy is necessary.