Coronavirus Pandemic: 7 Ideas to Improve Your Online Presence improve your online presence 1
Our planet is facing a great challenge. The spread of the coronavirus has us on edge, it presents a scenario that is unknown to almost everyone and that generates discomfort and uncertainty. It is time to improve your online presence. But there will be light at the end of the tunnel. We have no doubt about it.
In this article
Make yourself visible in this difficult time
Special offers for special situations
PPC, a smart strategy
Use social media to reach bolivia telegram data your customers
Local SEO, now more than ever
Take advantage to finish what is pending
Get ready for the comeback because it is possible
Some interesting conclusions
COVID-19 has impacted businesses and the economy, causing losses and many doubts. Although essential supplies are being guaranteed, we saw that, at the beginning of the lockdown, supermarket shelves were empty, while restaurants and shops were becoming ghost towns.
Coronavirus Pandemic: 7 Ideas to Improve Your Online Presence improve your online presence 3
Buenos Aires Street, Bilbao. In the middle of the Pandemic. Source: Deia.
If you are a business owner, you may be looking for ways to save your business from this adverse situation. You know that the definitive solution – a vaccine – will still take some time to arrive and that, despite the aid, it will not be easy for you to stay afloat if you do not interpret the new rules well and know how to reinvent yourself.
At Hac Project we want to offer you some advice if you are a small business owner or self-employed. We want you to stay connected with your audience and not lose reputation in the process.
We share with you some digital marketing ideas that will help your brand improve its online presence even in difficult times like these.
Make yourself visible in this difficult time
It's time for your customers to discover you on the Internet.
It's time for your customers to discover you on the Internet.
During lockdown, people are more online than ever. Teleworking has become fashionable and the use of Internet connections at home has skyrocketed, as described in this article from Expansión .
Search traffic is on the rise as we spend more time at home than ever before, and it's expected to continue beyond that. We're all glued to our computers and smartphones - waiting for updates, looking for news, and making up for our lack of entertainment and time online.
Anything online right now will be consumed with more attention, so now is the time to be online. You need to use search engine optimization (SEO) strategies to rank at the top of Google's results pages. You need to connect with your customers and let them know that you are there for them, ready to help them in any way you can.
Special offers for special situations
You have a fantastic opportunity to show your support for your customers by offering them discounts.
Here are some tips, examples of solidarity initiatives that have been launched in recent days by the public and private sectors:
Ahrefs has opened one of its best Blogging for Business courses to the public .
Just Eat has announced the refund of a significant percentage of delivery fees and the elimination of the commission for orders collected in restaurants.
The children's channel Clan has announced the program Aprendemos en casa , to facilitate education on public television.
Hyundai and Cabify provide their fleet of vehicles to healthcare personnel.
Civitatis launches Solidarity Tour
Helping Companies in their Digital Transformation.
Helping Companies in their Digital Transformation.
Think of special actions you can offer your customers (discounts, offers, bonuses, etc.) to help them at this time.
PPC, a smart strategy
Pay Per Click Advertising. Valid Strategy.
Pay Per Click Advertising. Valid Strategy.
With everyone busy on their phones, there is no better time than now to make use of PPC (Pay Per Click) marketing.
Many advertisers have stopped their paid campaigns, so the cost per click has decreased, which means you will save some budget on your PPC marketing.
A well-defined campaign, implementing a LEAN Startup methodology (from less to more), represents a magnificent opportunity for you to surpass your competition.
Dare to try paid marketing, whether it's Google Ads or Facebook Ads.