But we tried to cover our bases as well as we could
Posted: Thu Dec 26, 2024 10:38 am
Despite our best efforts, based on the questions we got from some participants (such as, "I'm not sure what some of these things are...does that make me stupid?") a few may have been in over their heads. But nonetheless we had 34 people complete the survey, and our results show a mixed bag compared to the Pros' picks. The Joes' top five factors: Joes SEO opinions The most glaring difference here is that on page factors weigh heavily on the minds of our average Joes, in stark contrast to the Pros.
I notice this a lot in casual conversations with people w telemarketing leads, kuwait telephone number data hen I discuss what I do for a living. A lot of our Joes acknowledge some level of understanding of SEO, but they often phrase loose interest by saying things like, "Yeah, we need to do some work on our site so it ranks better." Obviously, the first step in the SEO toolbag is to do your on site work, but I think this demonstrates the importance of setting expectations with prospects from the outset.
I can say that only once in my life has simply doing on site work made a huge splash in a company's bottom line (and not surprisingly this was for an incredibly niche product). So when you're starting the conversation, or when your sales team starts it, make sure they make it clear that the real factors in better rankings are only fractionally due to what you "do" to the site from a coding, and to some degree, content perspective.
I notice this a lot in casual conversations with people w telemarketing leads, kuwait telephone number data hen I discuss what I do for a living. A lot of our Joes acknowledge some level of understanding of SEO, but they often phrase loose interest by saying things like, "Yeah, we need to do some work on our site so it ranks better." Obviously, the first step in the SEO toolbag is to do your on site work, but I think this demonstrates the importance of setting expectations with prospects from the outset.
I can say that only once in my life has simply doing on site work made a huge splash in a company's bottom line (and not surprisingly this was for an incredibly niche product). So when you're starting the conversation, or when your sales team starts it, make sure they make it clear that the real factors in better rankings are only fractionally due to what you "do" to the site from a coding, and to some degree, content perspective.