Generation Z and Zillennials as consumers

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To establish effective communication, brands need to know who they are targeting with their messages, and while there is a lot of information about the behavior and habits of Gen-Z members, there is little information dedicated to the “Zillennials,” a micro-generation that sits between Millennials and Gen-Z. This generational segment stands out for its considerable purchasing power, since 1 in 2 is employed, and, since 48% still live at home with their parents, they do not have large expenses to consider. This makes them a group more likely to allocate their resources to consumption.

But how can brands capture the attention shandong mobile phone numbers database of Gen Z? Gen Zers use an average of 6 social platforms per month, and spend approximately 2.5 hours per day on social media, so these digital spaces seem to be the safest bet for reaching this audience. But there are currently around 15 digital platforms with more than 400 million active users per month , so in the face of this overload of stimuli, brands know how difficult it is to stand out and capture the attention of users on social media.

According to the Samy Alliance agency, the new ConZumer Journey does not present a comprehensive change in the model, as the Recognition, Consideration, Conversion and Loyalty phases are still maintained, but there is a significant change in the importance that new spaces are acquiring within this funnel.