Why is it so important for retailers to embrace automation and improve their business processes? Shoppers expect same-day or next-day delivery. They want a real-time view of inventory levels. They also want to find what they need with a few quick clicks. An inconvenient shopping experience is one of the top reasons why customers abandon their carts. top reasons why customers abandon their carts . Meeting the speed and convenience demands of today’s shoppers can’t be done manually.
The Atlantic crowns “being busy” as the most coveted status telecommunications email list symbol of our time . No longer seen by customers as a weekend distraction; it’s become an activity we can squeeze in between other activities. We can shop at home, at work, or on the train. When we find something we want to buy—whether through conscious effort or a casual browse of social media—we want it now . Automation is one of the key technologies helping retailers deliver the fast, convenient, and engaging experiences that online and in-store shoppers demand in 2021 and beyond.
What is Retail Automation?
Retail automation involves a series of technologies that transfer the responsibility of performing a given task to software. It reduces human involvement in counting inventory, processing invoices, and sending marketing promotions. In more original cases, intelligent automation tools replace fitting rooms with smart mirrors, allowing customers to virtually try on the store's entire clothing inventory without losing a single layer.