Case study: Supply Chain Industry
Posted: Thu Dec 26, 2024 7:20 am
Consider the supply chain industry. This global and local enterprise can get a lot of custom from exploiting leads in their locality. The majority of these types of businesses operate offline, depending on word-of-mouth, vans decorated with advertising, and traditional advertising in local newspapers and radio channels.
Sure, freight services are a whole different beast but when it comes to the supply chain industry, most businesses will transport goods via trucks, and store them in nearby warehouses. The whole point of efficient logistics is to make it convenient and accessible. Each supply chain business should check out this guide to fleet management to succeed.
A local company aimed at improving its local lead generation advertising database should offer something that other local enterprises cannot. Their USP (unique selling proposition) consists of electric vehicles and advanced battery intelligence software. This is becoming increasingly common on a larger scale, but it’s also something that not many local businesses will offer. In other words, it’s even more competitive when applied locally.
Local SEO makes a world of difference here, especially since even people who are not really search engine savvy know how to use local long-tail keywords. Before they can improve it, however, a local business needs to conduct an SEO audit. This way, they can improve their local web traffic by as much as 150-200% in just three months.
Publishing quality content regularly is arguably the most important task in lead generation, which is why you need to make it as systemic as possible. You need the methodology for content creation and a good editorial calendar.
Most importantly, since you want to work with your own data (both the supply chain industry and local industry are too specific for you to rely on third-party data) you want to use CRM. This way, you’ll have all the first-party data that you need.
When everything is done right, a local supply chain enterprise should increase its local web traffic by 150%, lead generation by 200%, and conversion rate by 30% in just three months.
Sure, freight services are a whole different beast but when it comes to the supply chain industry, most businesses will transport goods via trucks, and store them in nearby warehouses. The whole point of efficient logistics is to make it convenient and accessible. Each supply chain business should check out this guide to fleet management to succeed.
A local company aimed at improving its local lead generation advertising database should offer something that other local enterprises cannot. Their USP (unique selling proposition) consists of electric vehicles and advanced battery intelligence software. This is becoming increasingly common on a larger scale, but it’s also something that not many local businesses will offer. In other words, it’s even more competitive when applied locally.
Local SEO makes a world of difference here, especially since even people who are not really search engine savvy know how to use local long-tail keywords. Before they can improve it, however, a local business needs to conduct an SEO audit. This way, they can improve their local web traffic by as much as 150-200% in just three months.
Publishing quality content regularly is arguably the most important task in lead generation, which is why you need to make it as systemic as possible. You need the methodology for content creation and a good editorial calendar.
Most importantly, since you want to work with your own data (both the supply chain industry and local industry are too specific for you to rely on third-party data) you want to use CRM. This way, you’ll have all the first-party data that you need.
When everything is done right, a local supply chain enterprise should increase its local web traffic by 150%, lead generation by 200%, and conversion rate by 30% in just three months.