That’s the Problem E-commerce Companies Face. More Skus Might Increase Revenue in the Long Run, but in the Short Run , It Might Overwhelm Users and Slow Sales. That’s Why Many E-commerce Companies Are Starting to Use Quizzes as an Interactive Way to Create Tailored Recommendations. According to Opinion Stage, Quizzes Can Increase Lead Generation and Conversions by Up to % . Clearly, They Work. Let’s Look at Some Examples to Understand How Quizzes Can Help With Ecommerce Lead Generation.
Birchbox, a Beauty and Skincare Subscription brazil phone number library Service, It Then Recommends the Best Products to Users Based on the Answers Provided in the Quiz. By Starting the Process With a Quiz (Which Requires the User’s Email Information at the End), the Brand is Able to Collect Valuable Leads. Even if the Person Who Takes the Quiz Doesn’t End Up Purchasing, They’re Still a Relevant Lead That Can Be Nurtured.
Birchbox Quiz Image via Birchbox These Questions Are Designed to Identify or Eliminate Different Product Attributes, Making It Easy to Provide Specific Recommendations. Just Like the Other Personalization Examples Here, They Also Convert Better Than Generic Suggestions. Warby Parker Also Uses Quizzes and Five Free Pairs of Frames to Try to Help Consumers Ensure They’ll Like at Least One of the Choices. Warby Parker Quiz Image via Warby Parker the Questions Start Out Very Broad, Asking About Gender , Style , and Face Width, Before Moving on to More Specific and Nuanced Questions.