After all, the specifics of the dealer and distributor largely determine the content of the site.
Firstly, they have different target audiences. The dealer is focused on end consumers, he is engaged in retail trade.
And the distributor works with dealers and entrepreneurs.
The difference between b2b and b2c sales is huge. We cover this topic in more detail in one of our previous articles.
Many advertising techniques that work for the end consumer are useless when you address entrepreneurs. Moreover, some of them can even be harmful. Entrepreneurs are quite knowledgeable about advertising and are able to understand when they are being manipulated by marketing techniques.
That is why working with b2b is an interesting challenge for an advertising agency. It forces us to go beyond the usual approaches, to think outside the box. There are niches in which we feel very confident and want to develop further. One of these areas is cooperation with distributors and dealers of famous brands.
Mandatory attributes of a distributor's website
On such a site, it is important to try to bring the web resource visitor to personal communication. Offer him to ask a question, find out details. Firstly, the approach to counterparties is customized anyway. Secondly, B2B transactions are usually made not through the site, but after more detailed communications. The task of the site is to inspire trust in the potential counterparty and convince him to start a dialogue.
It is also important to disclose the advantages. For example, on the whatsapp indian number website of the distribution company Global Trading developed by us , the following strengths of the Customer are disclosed in detail:
The presence of global brands in the portfolio signals to counterparties about the reliability of the distribution company and its ability to negotiate favorable terms with manufacturers.
The widest range of products makes it clear that cooperation with this distributor will allow the dealer to form a decent product matrix in one place, which significantly simplifies the work.
Flexibility of cooperation conditions is an important point for dealers. After all, agreements between distributors and dealers may stipulate dealers' obligations to make purchases regardless of whether the previous batches were sold out.
These advantages are not only displayed in the form of icons, but are also disclosed on the site from the content side.
It is also necessary to pay sufficient attention to the careful filling of product cards. Moreover, the card must be filled out for a wholesale buyer. That is, in addition to descriptions of the features of the composition and operating conditions, such specific information as:
quantity of goods in the package;
places of purchase;
wholesale prices (usually provided upon individual request).