Advertising of distributors and dealers on the Internet
Posted: Sat Dec 21, 2024 4:58 am
The issue of trust is a sensitive issue. Let's be honest, mutual trust in domestic business is not very high yet. A solid website is an opportunity to at least slightly melt the ice of mutual suspicions between potential counterparties. In fact, in B2B, the main task of a web resource often comes down to invoking primary trust. The price is usually not indicated, since it depends on the volume, timing, regularity and duration of deliveries. And since there is no price, a whole range of advertising techniques falls out of the marketer's arsenal. The assortment is certainly indicated. However, wouldn't you expand the product matrix for the sake of a reliable and proven counterparty? In general, there are many conventions here. The main thing is that the site inspires trust. And this is already painstaking work with the appropriate triggers.
Saving on a distributor's website comes back to bite you. Let's be honest, compared to the money that goes into wholesale trade, the costs of developing a web resource are insignificant. At the same time, it should be remembered that the appearance of the website significantly affects the wholesale buyer's impression of your seriousness and reliability as a supplier. And this, in turn, affects the final purchasing decision.
Strict advertising policy. When it comes to promoting a certain brand, it is important to comply with the requirements of the advertising policy. Here you should follow the manufacturer's recommendations, agreements with them, and also be guided by common sense. Many brands monitor how their products are promoted locally. The obligation to consistently adhere to the corporate style is usually secured by formal agreements.
There are many mistakes you can make here, such as:
"cheap looking" advertising of premium brands;
provocative advertising campaigns not agreed upon with the manufacturer;
failure to take into account the positioning and characteristics of the brand's target audience.
To avoid such mistakes, we always pay close attention to the observance of each point specified in the brand book. The brand book is a voluminous document that describes in detail the requirements for the uniformity of the corporate style used:
corporate colors, shapes, textures;
fonts;
tone of voice.
It is better to have such documentation. Because when all this happens uncontrollably, the corporate style begins to slowly "creep". Somewhere they used a very similar, but wrong color, somewhere they neglected the corporate font. Due to such annoying miscalculations, the holistic image of the brand in the consciousness of the masses begins to gradually blur.
With our agency, it is easier in this regard. Even if you do not have a brand book or even a guideline, our designers will carefully study your advertising materials and take into account the features of your whatsapp group iraq corporate style when developing the design of the site and advertising banners. After all, we employ experienced, proven specialists.
So, when developing a website for the official representative of Karcher in Ryazan , we took into account the corporate style of the manufacturer.
Why is it better to order a website from us?
It makes sense to order a website for a distributor or dealer from our agency. Of course, any advertising contractor will tell you the same, but we can substantiate this statement with facts:
1. We have experience of cooperation with distributors and dealers . For example, we work with a distributor of WD-40 in Russia. This brand is popular in most countries of the world. You can imagine the sieve through which WD-40 distributors pass advertising contractors. Nevertheless, cooperation with them crowns our portfolio. At first, they ordered one website from us. Then, having made sure of our competence, they ordered a second one and entrusted us with search engine promotion . Our cooperation has been going on for more than a year.
Saving on a distributor's website comes back to bite you. Let's be honest, compared to the money that goes into wholesale trade, the costs of developing a web resource are insignificant. At the same time, it should be remembered that the appearance of the website significantly affects the wholesale buyer's impression of your seriousness and reliability as a supplier. And this, in turn, affects the final purchasing decision.
Strict advertising policy. When it comes to promoting a certain brand, it is important to comply with the requirements of the advertising policy. Here you should follow the manufacturer's recommendations, agreements with them, and also be guided by common sense. Many brands monitor how their products are promoted locally. The obligation to consistently adhere to the corporate style is usually secured by formal agreements.
There are many mistakes you can make here, such as:
"cheap looking" advertising of premium brands;
provocative advertising campaigns not agreed upon with the manufacturer;
failure to take into account the positioning and characteristics of the brand's target audience.
To avoid such mistakes, we always pay close attention to the observance of each point specified in the brand book. The brand book is a voluminous document that describes in detail the requirements for the uniformity of the corporate style used:
corporate colors, shapes, textures;
fonts;
tone of voice.
It is better to have such documentation. Because when all this happens uncontrollably, the corporate style begins to slowly "creep". Somewhere they used a very similar, but wrong color, somewhere they neglected the corporate font. Due to such annoying miscalculations, the holistic image of the brand in the consciousness of the masses begins to gradually blur.
With our agency, it is easier in this regard. Even if you do not have a brand book or even a guideline, our designers will carefully study your advertising materials and take into account the features of your whatsapp group iraq corporate style when developing the design of the site and advertising banners. After all, we employ experienced, proven specialists.
So, when developing a website for the official representative of Karcher in Ryazan , we took into account the corporate style of the manufacturer.
Why is it better to order a website from us?
It makes sense to order a website for a distributor or dealer from our agency. Of course, any advertising contractor will tell you the same, but we can substantiate this statement with facts:
1. We have experience of cooperation with distributors and dealers . For example, we work with a distributor of WD-40 in Russia. This brand is popular in most countries of the world. You can imagine the sieve through which WD-40 distributors pass advertising contractors. Nevertheless, cooperation with them crowns our portfolio. At first, they ordered one website from us. Then, having made sure of our competence, they ordered a second one and entrusted us with search engine promotion . Our cooperation has been going on for more than a year.