The niche obliges us to meet the demands of modernity
Posted: Sat Dec 21, 2024 4:58 am
Selling industrial equipment usually involves "pressing" on its modernity and high-tech features. This creates special requirements for a website in this niche. It simply must: look modern, meet current layout requirements, and ideally, be in line with the latest design trends.
Judge for yourself, will a client take seriously your claims about your own high-tech capabilities if you have a table layout and a scroll bar on mobile?
Progressive companies understand this, so they periodically redesign / develop a new website. In just the last few months, we have been approached by several companies that had fully functional, but morally outdated websites.
One of these companies was the computer manufacturer Advantix.
This is what the About Us page looked like on their old website:
And so on the new one, which we developed:
As you can see, we added a signature pattern of gray, white and aquamarine squares, made colored markers instead of dull-looking dots. This made the page consistent with the corporate style, and also "lived it up" a bit.
We also added a plate with icons placed on it, next to which the most significant advantages of the company were displayed in laconic theses with indicative figures. Practice shows that users perceive information more easily in such infographic form.
To increase the trust of potential clients, certificates of conformity have been added.
Among the changes that affected not only this particular page but the site as a whole, the following should be mentioned: we have reformulated the descriptor next to the logo. It was: "Reliable production of domestic systems." It became: "Russian production of industrial computers." The new descriptor is much more accurate. It is clear that by "domestic" we mean Russia, and not any other CIS country, it is clear that the company specializes in the production of industrial computers, and not any whatsapp group iran other systems (security, water supply, etc.).
See also how the main page of the distributor of laboratory and production equipment Labomet has changed beyond recognition :
Note: very often, instead of redesigning, it is easier to develop a new web resource. If your site is already too outdated, or serious mistakes were made during its development, the cost will be a little higher, but you will save your nerves. Read the article on this topic. It is about a "painful issue".
Certification is an important trigger
Diplomas and certificates are marketing triggers in themselves, but in the case of selling industrial equipment, their presence also takes on a purely pragrammatical meaning. After all, the target audience (entrepreneurs, procurement specialists, engineers) constantly faces requirements from various authorities. This includes compliance with numerous standards, etc.
The authenticity of many state-issued certificates can now be verified online. Therefore, to increase trust, you can use links to the websites of the relevant government agencies.
Judge for yourself, will a client take seriously your claims about your own high-tech capabilities if you have a table layout and a scroll bar on mobile?
Progressive companies understand this, so they periodically redesign / develop a new website. In just the last few months, we have been approached by several companies that had fully functional, but morally outdated websites.
One of these companies was the computer manufacturer Advantix.
This is what the About Us page looked like on their old website:
And so on the new one, which we developed:
As you can see, we added a signature pattern of gray, white and aquamarine squares, made colored markers instead of dull-looking dots. This made the page consistent with the corporate style, and also "lived it up" a bit.
We also added a plate with icons placed on it, next to which the most significant advantages of the company were displayed in laconic theses with indicative figures. Practice shows that users perceive information more easily in such infographic form.
To increase the trust of potential clients, certificates of conformity have been added.
Among the changes that affected not only this particular page but the site as a whole, the following should be mentioned: we have reformulated the descriptor next to the logo. It was: "Reliable production of domestic systems." It became: "Russian production of industrial computers." The new descriptor is much more accurate. It is clear that by "domestic" we mean Russia, and not any other CIS country, it is clear that the company specializes in the production of industrial computers, and not any whatsapp group iran other systems (security, water supply, etc.).
See also how the main page of the distributor of laboratory and production equipment Labomet has changed beyond recognition :
Note: very often, instead of redesigning, it is easier to develop a new web resource. If your site is already too outdated, or serious mistakes were made during its development, the cost will be a little higher, but you will save your nerves. Read the article on this topic. It is about a "painful issue".
Certification is an important trigger
Diplomas and certificates are marketing triggers in themselves, but in the case of selling industrial equipment, their presence also takes on a purely pragrammatical meaning. After all, the target audience (entrepreneurs, procurement specialists, engineers) constantly faces requirements from various authorities. This includes compliance with numerous standards, etc.
The authenticity of many state-issued certificates can now be verified online. Therefore, to increase trust, you can use links to the websites of the relevant government agencies.