Since a web resource requires a lot of text,
Posted: Sat Dec 21, 2024 4:58 am
Industrial equipment promotion has its own specifics. This is reflected, among other things, in the development of a corporate website - your company's representation on the Internet. In this article, we will reveal these specifics, based on our practical experience!
Expensive products generate long texts
The trend of recent years is that the amount of text in advertising materials is decreasing, freeing up space for the visual component. The tendency to so-called clip thinking among the majority of the population forces advertisers to limit themselves to a minimum of words. However, a website for selling industrial equipment is not the case!
Of course, you should strive for brevity and extreme specificity, but such whatsapp group in iran a product implies the provision of voluminous information. The specialists studying your equipment will be interested in many details, technical characteristics and operational features. They will not be lazy to compare you with competitors, because the purchase of industrial equipment implies checks for large sums. And the great advertiser David Ogilvy believed: the more expensive the product, the more detailed the text will be required to sell it.
it becomes especially important to distribute and structure it correctly. On the one hand, this is determined by a well-built structure of sections, on the other hand, by the specifics of text design for their better perception.
For example, when developing a corporate website for selling industrial equipment, we recommend that you:
Use sans-serif fonts in the main text. They do not "muddy" even when significantly reduced. And the text will most likely be smaller than on sites with simpler topics. After all, you will have to operate with impressive amounts of information.
Don't forget to break up texts into paragraphs and use subheadings with illustrations - otherwise, given the complexity typical of industrial equipment, the texts will be simply eye-catching.
Publishing some of the voluminous regulatory text documents in pdf format is, firstly, convenient to print, and secondly, more pleasant to read.
The power lies in the combination of "website + sales manager"
In the industrial equipment sales niche, the professionalism of the manager, the person who will personally interact with potential clients, plays a major role. Sometimes the bulk of customers come not from the Internet, but from personal sales, participation in specialized exhibitions, etc. However, this does not make the web resource unnecessary. It is simply used at another stage of the sales funnel: the stage when the client studies the details, thinks over the decision. In this situation, there must be coordination in the actions of the sales manager and the web developer (hereinafter, the content manager).
The site should not exist for the sake of appearance, but should be an extended presentation material. In turn, the manager, meeting a potential client at a specialized exhibition, hands him a business card with the site indicated on it, etc. He also attaches a link to the site to his signature in e-mail.
The web resource should be updated regularly. In turn, the manager should be well-versed in the web resource and ensure that his words and promises do not contradict the information provided on the site. Statements such as: "Oh, this information on our site is outdated...", "Oh, I don't remember where we had this...", "But it's not written on the site?" are unacceptable. These phrases undermine the trust of a potential client, indicating a lack of coordination in the organization's work.
The “manager + website” connection plays a special role when selling industrial equipment, if only because on b2b websites, instead of directly indicating the price, it is often requested
Expensive products generate long texts
The trend of recent years is that the amount of text in advertising materials is decreasing, freeing up space for the visual component. The tendency to so-called clip thinking among the majority of the population forces advertisers to limit themselves to a minimum of words. However, a website for selling industrial equipment is not the case!
Of course, you should strive for brevity and extreme specificity, but such whatsapp group in iran a product implies the provision of voluminous information. The specialists studying your equipment will be interested in many details, technical characteristics and operational features. They will not be lazy to compare you with competitors, because the purchase of industrial equipment implies checks for large sums. And the great advertiser David Ogilvy believed: the more expensive the product, the more detailed the text will be required to sell it.
it becomes especially important to distribute and structure it correctly. On the one hand, this is determined by a well-built structure of sections, on the other hand, by the specifics of text design for their better perception.
For example, when developing a corporate website for selling industrial equipment, we recommend that you:
Use sans-serif fonts in the main text. They do not "muddy" even when significantly reduced. And the text will most likely be smaller than on sites with simpler topics. After all, you will have to operate with impressive amounts of information.
Don't forget to break up texts into paragraphs and use subheadings with illustrations - otherwise, given the complexity typical of industrial equipment, the texts will be simply eye-catching.
Publishing some of the voluminous regulatory text documents in pdf format is, firstly, convenient to print, and secondly, more pleasant to read.
The power lies in the combination of "website + sales manager"
In the industrial equipment sales niche, the professionalism of the manager, the person who will personally interact with potential clients, plays a major role. Sometimes the bulk of customers come not from the Internet, but from personal sales, participation in specialized exhibitions, etc. However, this does not make the web resource unnecessary. It is simply used at another stage of the sales funnel: the stage when the client studies the details, thinks over the decision. In this situation, there must be coordination in the actions of the sales manager and the web developer (hereinafter, the content manager).
The site should not exist for the sake of appearance, but should be an extended presentation material. In turn, the manager, meeting a potential client at a specialized exhibition, hands him a business card with the site indicated on it, etc. He also attaches a link to the site to his signature in e-mail.
The web resource should be updated regularly. In turn, the manager should be well-versed in the web resource and ensure that his words and promises do not contradict the information provided on the site. Statements such as: "Oh, this information on our site is outdated...", "Oh, I don't remember where we had this...", "But it's not written on the site?" are unacceptable. These phrases undermine the trust of a potential client, indicating a lack of coordination in the organization's work.
The “manager + website” connection plays a special role when selling industrial equipment, if only because on b2b websites, instead of directly indicating the price, it is often requested