Landing page or website – what to choose?
Posted: Sat Dec 21, 2024 4:57 am
Common Misconceptions About Landing Pages and Websites
There are many myths about landings and multi-page sites that confuse and disorient the Customer. Here are two of them:
"Websites/landings don't work anymore!" At one time, everyone was so carried away by landings that even those who clearly needed full-fledged corporate websites created them. Now many are "burying" landings, declaring that they no longer work. In fact, both of these formats will be used in the foreseeable future and are not going anywhere. Some features like the counter until the end of the promotion have become outdated, the WOW effect from online shopping has been lost, but as business tools, multi-page websites and landings remain effective.
"A landing page is better than a multi-page site (or vice versa)." There can be no clear answer to the question of what is better - a one-page or a multi-page site. The answer depends on your business goals, the specifics whatsapp australia of the niche. Both of these types of web resources have both strengths and weaknesses. Let's look at them in more detail:
Landing - pros and cons
+ Development speed. The landing page can be made in a short time. For example, the minimum period for developing an original landing page in Marketing Up is only 10 working days.
+ Lower cost. A landing page with an original design and layout will cost you from 80 thousand rubles in our agency. This is two times less than the minimum cost of a multi-page site.
+ High conversion . Nothing distracts the user from the product. Every word, every picture on the landing page is selected in such a way as to facilitate the purchase / other necessary conversion action. It is not surprising that, on average, the conversion rate of landing pages is higher than that of multi-page sites.
+ Ease of testing. When you have only one page, it is easier to determine the effectiveness of certain sales triggers, the success of the choice of headings, etc.
— Limitation on the number of products presented. The landing page format implies focusing on one single product (possibly several of its subtypes). If there are many products, the conversion rate begins to fall.
— Weak SEO potential. At best, you will be able to get into the TOP for one or two search queries. Landing pages contain little informative content, so they usually lose the competition to multi-page sites. Although there are exceptions .
— Weak trust and people's fatigue from template solutions. The landing page provides the minimum of necessary information. This is not enough to inspire trust in some niches. In addition, people are tired of typical landing pages with counters until the end of the promotion (in the authenticity of which few people believe).
Landing page is suitable:
for the sale of goods in spontaneous demand “here and now”;
if you need to collect a subscriber base for further work;
for selling inexpensive goods, in the purchase of which emotions play a large role;
if you want to quickly and inexpensively test a new product or service.
+ SEO potential . A large amount of unique content allows you to rely on rich semantics, cover a large number of commercial and informational search queries. Search engines "see" that the web resource fully reveals the topics of interest to users and raises it in the search results. If the site is developed based on semantic design, a large amount of relatively inexpensive search traffic can be brought to the site.
There are many myths about landings and multi-page sites that confuse and disorient the Customer. Here are two of them:
"Websites/landings don't work anymore!" At one time, everyone was so carried away by landings that even those who clearly needed full-fledged corporate websites created them. Now many are "burying" landings, declaring that they no longer work. In fact, both of these formats will be used in the foreseeable future and are not going anywhere. Some features like the counter until the end of the promotion have become outdated, the WOW effect from online shopping has been lost, but as business tools, multi-page websites and landings remain effective.
"A landing page is better than a multi-page site (or vice versa)." There can be no clear answer to the question of what is better - a one-page or a multi-page site. The answer depends on your business goals, the specifics whatsapp australia of the niche. Both of these types of web resources have both strengths and weaknesses. Let's look at them in more detail:
Landing - pros and cons
+ Development speed. The landing page can be made in a short time. For example, the minimum period for developing an original landing page in Marketing Up is only 10 working days.
+ Lower cost. A landing page with an original design and layout will cost you from 80 thousand rubles in our agency. This is two times less than the minimum cost of a multi-page site.
+ High conversion . Nothing distracts the user from the product. Every word, every picture on the landing page is selected in such a way as to facilitate the purchase / other necessary conversion action. It is not surprising that, on average, the conversion rate of landing pages is higher than that of multi-page sites.
+ Ease of testing. When you have only one page, it is easier to determine the effectiveness of certain sales triggers, the success of the choice of headings, etc.
— Limitation on the number of products presented. The landing page format implies focusing on one single product (possibly several of its subtypes). If there are many products, the conversion rate begins to fall.
— Weak SEO potential. At best, you will be able to get into the TOP for one or two search queries. Landing pages contain little informative content, so they usually lose the competition to multi-page sites. Although there are exceptions .
— Weak trust and people's fatigue from template solutions. The landing page provides the minimum of necessary information. This is not enough to inspire trust in some niches. In addition, people are tired of typical landing pages with counters until the end of the promotion (in the authenticity of which few people believe).
Landing page is suitable:
for the sale of goods in spontaneous demand “here and now”;
if you need to collect a subscriber base for further work;
for selling inexpensive goods, in the purchase of which emotions play a large role;
if you want to quickly and inexpensively test a new product or service.
+ SEO potential . A large amount of unique content allows you to rely on rich semantics, cover a large number of commercial and informational search queries. Search engines "see" that the web resource fully reveals the topics of interest to users and raises it in the search results. If the site is developed based on semantic design, a large amount of relatively inexpensive search traffic can be brought to the site.