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Refugee Foundation Online Fundraising

Posted: Sat Dec 21, 2024 4:57 am
by Arzina699
Also read: Full-funnel marketing: Feenstra's approach [case]
The primary goal in the Think phase is to involve (acquire leads). This can be done via a quiz, but also with a petition. A good example: the protest against the bad slaughterhouses of Wakker Dier . More than 55,000 people signed this protest! The success of this petition is due to the current events, but especially to the sincere anger of Wakker Dier about the bad slaughterhouses. And that is exactly where many other petitions go wrong. A petition purely as a lead acquisition mechanism can actually be counterproductive. Not necessarily in terms of the number of leads, but in terms of the effect on the Do and Care phase. Because if you cannot clearly show what you have done and achieved with the collected signatures, it can actually have a negative effect.

3. Do (convert leads – donate)
In the Do or Donate phase, the primary goal is to convince leads to become donors. This can be done, for example, by linking a (lead nurturing) email flow to a lead acquisition mechanism (such as a quiz). In such a flow, you can tell leads more about your organization and objective via 'personal' emails and explain why extra support is needed. This works well, because the figures from the online benchmark for charities by RaisingResults show that the vast majority of online donations come via emails.



The biggest increase in the number of online donations at Stichting Vluchteling, however, comes from Facebook advertisements. The key to success is targeting. By using Facebook's smart advertising options, it is possible to reach existing leads (or existing donors) directly via Facebook and ask them to donate. This is comparable to sending an email to leads. Via both channels, you can ask a lead in the right phase of the journey for a donation.

4. Care (thank/keep)
The Care phase is crucial. By investing in japan telegram data the relationship with your donors, you can retain donors and (even better) turn donors into ambassadors. Donors who continue to support you (structurally) and ambassadors who can help in the See phase.

First of all, it is very important to thank donors for their donation. Unfortunately, this is sometimes forgotten. A good example of this is the 'longest summer' campaign of the Refugee Foundation. All donors received a handwritten thank you card during that campaign. With a heart stamp as the finishing touch . Everything to give (new) donors the appreciation they deserve.

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It doesn’t stop at thanking. Keep donors informed about the work your organization can do thanks to their support. This can be automated and personal by using smart marketing automation systems. A good digital infrastructure is essential for this. But that’s where things often go wrong. Asking a structural donor if he wants to become a structural donor is a painful, but unfortunately still a common mistake. The cause is usually a bad (or no) connection between the CRM and the e-mail system. If you really want to get started with automated thanking and retention processes, then a good setup of your digital infrastructure is the most important first step.