Participation in ratings and reviews
Ratings and course reviews are quite subjective. Experts' opinions often differ. At the same time, an educational organization's favorable position in some rating or review strengthens its position. Try to come to an agreement with some local expert or a blogger respected in your niche.
Famous Alumni
If there are successful professionals among the people who have completed your courses, be sure to tell about them. Even if their success has little to do with the knowledge you provide, the “halo effect” will help promote your educational services.
Indication of the percentage of those entering universities/getting prestigious jobs
It is better to give specific figures in percentages. The magic of specifics is enchanting. The phrase "93% of our graduates enter the leading Moscow universities on a budget" sounds much more convincing than "The absolute majority of our students successfully enter the best Moscow universities!" Although the essence of the message is the same.
Return on investment
If you offer a sought-after specialty for a lot of money, you should clearly convey to the target audience the idea of the return on investment in education. Let's say a year's course costs 120 thousand rubles, and a beginner specialist earns 40-60 thousand rubles. Accordingly, you can claim that your training pays for itself in 2-3 months.
Sympathies of HR staff
You can arrange with the HR manager of a large company to characterize a typical graduate of your educational institution as a promising candidate.
Demand for skills in the future
Screenshots from hh.ru with requirements for candidates' skills in job descriptions can look great. Naturally, matching the skills that you give to your students. However, the job openings should be as attractive as possible.
Personalities of the teachers
The quality of educational services depends greatly on the specific teacher conducting a particular course. It is worth highlighting this topic:
A more sophisticated approach is to demonstrate the rigorous vietnam girl whatsapp number selection of these teachers. This is what we did on one of the sites we developed:
Feedback enhanced by demonstration of acquired skills
You can multiply the impact of your students' video testimonials by demonstrating a skill they learned in your course instead of just saying thank you. For example, if you teach Italian, have part of your testimonial be in that language. Or if you teach amateur fencing, now's the time to show off a fancy putt.
Accreditation / state certification
If your programs offer professional development or advanced training certificates, emphasize that. Many online courses only imply transfer of skills without issuing state-recognized certificates. Differentiate yourself from them.
Competent design of the diplomas themselves
A simple way to ensure the attractiveness of your curriculum is to ensure a decent design of the diploma issued. Even if your courses cannot be followed by a state-issued diploma of professional retraining or a certificate of advanced training, you can make the certificate as solid as possible. This is facilitated by the presence of signatures and seals of the educational organization, as well as professional design with high-quality typography. Remember, even the type of diploma that a student receives is one of many microfactors that influence the purchasing decision.