Strategies to re-engage inactive subscribers
Posted: Tue Dec 24, 2024 10:09 am
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Here are some of the main ways inactive accounts affect your efforts:
It hurts deliverability and sender reputation : Email providers accounting directors email lists evaluate the engagement rates of the messages you send. If your emails are frequently ignored, you could be flagged as a spam sender. This will result in emails landing in spam folders, even for active subscribers who are waiting for your next email.
Decreased engagement rates : Inactive subscribers reduce open and click rates, making it difficult to evaluate the effectiveness of campaigns.
Increased costs : Many email platforms charge based on list size. Keeping subscribers inactive means paying for contacts that will never convert.
Ultimately, inactive subscribers dilute the performance of your campaigns. That’s why it’s imperative to be proactive and address the issue of inactive subscribers.
The good news is that inactive subscribers don’t have to stay inactive. With targeted efforts, you can bring many of them back into the fold.
Here are some strategies you can try:
Segment and retarget : Group inactive subscribers into a separate segment and create a personalized re-engagement campaign specifically for them. This could include special messages that acknowledge their inactivity and encourage them to re-engage.
Offer special incentives : Sometimes a little extra motivation can work wonders. Try offering a discount, exclusive content, or other incentives to get inactive subscribers to open your email and take action. If you really want to keep their attention, they may need more.
Use clear calls to action : When reaching out to inactive subscribers, make it easy for them to know what to do next. Whether it's clicking a link, taking a survey, or trying a new product, make sure your call to action stands out and makes re-engagement as easy as possible.
You'd be surprised how many people send emails and the recipient doesn't know what is expected of them.
The all-in-one platform for effective SEO
Behind every successful business is a solid SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be difficult to know where to start. Well, fear no more, because I have just what you need. Introducing the all-in-one Ranktracker platform for effective SEO.
We have finally opened registration to Ranktracker completely free of charge!
Create a free account
Or log in with your credentials
Here are some of the main ways inactive accounts affect your efforts:
It hurts deliverability and sender reputation : Email providers accounting directors email lists evaluate the engagement rates of the messages you send. If your emails are frequently ignored, you could be flagged as a spam sender. This will result in emails landing in spam folders, even for active subscribers who are waiting for your next email.
Decreased engagement rates : Inactive subscribers reduce open and click rates, making it difficult to evaluate the effectiveness of campaigns.
Increased costs : Many email platforms charge based on list size. Keeping subscribers inactive means paying for contacts that will never convert.
Ultimately, inactive subscribers dilute the performance of your campaigns. That’s why it’s imperative to be proactive and address the issue of inactive subscribers.
The good news is that inactive subscribers don’t have to stay inactive. With targeted efforts, you can bring many of them back into the fold.
Here are some strategies you can try:
Segment and retarget : Group inactive subscribers into a separate segment and create a personalized re-engagement campaign specifically for them. This could include special messages that acknowledge their inactivity and encourage them to re-engage.
Offer special incentives : Sometimes a little extra motivation can work wonders. Try offering a discount, exclusive content, or other incentives to get inactive subscribers to open your email and take action. If you really want to keep their attention, they may need more.
Use clear calls to action : When reaching out to inactive subscribers, make it easy for them to know what to do next. Whether it's clicking a link, taking a survey, or trying a new product, make sure your call to action stands out and makes re-engagement as easy as possible.
You'd be surprised how many people send emails and the recipient doesn't know what is expected of them.