This inactivity can be due to several reasons, including:
Posted: Tue Dec 24, 2024 10:09 am
These subscribers no longer engage with your emails, thus leading to lower performance metrics and potential issues with your email deliverability. Deliverability is the rate at which your emails arrive in the inbox, rather than the spam folder.
But what impact do these inactive subscribers have on the overall success of your email marketing? And what can you do about it?
Let’s examine its effect on your metrics and how you can successfully manage this segment of your email list.
Understanding inactive subscribers
In email marketing , inactive subscribers are typically defined as finance directors email lists accounts that have not opened or interacted with your emails for an extended period of time, typically six months or more. They may still be on your list, but they are no longer engaging with your content.
Irrelevant content : If your content doesn't fit a subscriber's interests, they're likely to tune out and stop clicking.
Email frequency isn't ideal : Too many or too few emails can cause subscribers to disengage. You need to meet subscribers' email volume expectations.
Shifting focus : Your subscribers’ priorities change over time, and what was once relevant or exciting may no longer be.
Identifying and understanding the reasons why people stop engaging with your emails is a crucial step to re-engaging with them or removing them from your list.
Remember that it's normal to have inactive subscribers. It's normal for some people to stop being interested in your emails. However, when you see a sharp drop in subscriber engagement, it's worrying. If that happens, ask yourself what you've changed in your email marketing strategy.
Why inactive subscribers are a problem
The term “inactive subscriber” sounds less ominous than it is. In fact, inactive subscribers can actively undermine your email marketing performance.
But what impact do these inactive subscribers have on the overall success of your email marketing? And what can you do about it?
Let’s examine its effect on your metrics and how you can successfully manage this segment of your email list.
Understanding inactive subscribers
In email marketing , inactive subscribers are typically defined as finance directors email lists accounts that have not opened or interacted with your emails for an extended period of time, typically six months or more. They may still be on your list, but they are no longer engaging with your content.
Irrelevant content : If your content doesn't fit a subscriber's interests, they're likely to tune out and stop clicking.
Email frequency isn't ideal : Too many or too few emails can cause subscribers to disengage. You need to meet subscribers' email volume expectations.
Shifting focus : Your subscribers’ priorities change over time, and what was once relevant or exciting may no longer be.
Identifying and understanding the reasons why people stop engaging with your emails is a crucial step to re-engaging with them or removing them from your list.
Remember that it's normal to have inactive subscribers. It's normal for some people to stop being interested in your emails. However, when you see a sharp drop in subscriber engagement, it's worrying. If that happens, ask yourself what you've changed in your email marketing strategy.
Why inactive subscribers are a problem
The term “inactive subscriber” sounds less ominous than it is. In fact, inactive subscribers can actively undermine your email marketing performance.