They might have tens of millions of followers or just a few hundred
Posted: Sat Jul 12, 2025 7:11 am
A digital influencer is an individual who has a loyal and engaged audience on their online networks. Most influencers are ordinary people who use social media platforms like Instagram, YouTube, and TikTok to express their ideas, entertain, and sell products or services to thousands or millions of followers.
There's no set size for someone to be considered an influencer.
A user who has at least 10,000 followers and does some type of shop advertising already falls into this spectrum, according to the newspaper Folha de S. Paulo.
Data from a Nielsen survey indicates that Brazil has more than 500,000 digital influencers, according to the multinational information company.
The research shows that the country has 374,000 qualified dentists and 455,000 civil engineers, and that the number of influencers is equal to the number of doctors, which reaches 502,000.
According to Forbes magazine, one of the most important when it comes to digital marketing, the term "influence" in this context is directly related to the followers with whom the influencer shares content.
Dental surgeon Dr. Bruna Conde, also a digital influencer, brings to this digital world the combination of entertainment and information, in a relaxed way and filled with informative content, health issues (much content about her specialty, dentistry), lifestyle, motherhood, in a very deconstructed and human way.
There's no set size for someone to be considered an influencer.
A user who has at least 10,000 followers and does some type of shop advertising already falls into this spectrum, according to the newspaper Folha de S. Paulo.
Data from a Nielsen survey indicates that Brazil has more than 500,000 digital influencers, according to the multinational information company.
The research shows that the country has 374,000 qualified dentists and 455,000 civil engineers, and that the number of influencers is equal to the number of doctors, which reaches 502,000.
According to Forbes magazine, one of the most important when it comes to digital marketing, the term "influence" in this context is directly related to the followers with whom the influencer shares content.
Dental surgeon Dr. Bruna Conde, also a digital influencer, brings to this digital world the combination of entertainment and information, in a relaxed way and filled with informative content, health issues (much content about her specialty, dentistry), lifestyle, motherhood, in a very deconstructed and human way.