Not every piece of content deserves a blog post
Posted: Mon Jul 07, 2025 4:53 am
Let’s say we want to write a review about a coffee bean grinder.
Search Google for “coffee bean grinder review” to find the top-ranking pages. Enter the URLs of these pages into Ahrefs’ content gap opportunities and click “Show keywords” to see what other keywords these pages rank for.
content gap keywords 1
Tips. When doing this for a page, make sure to select a prefix or url pattern.
Looking through the list, the terms "manual coffee grinder," "electric coffee grinder," "burr grinder," and "budget coffee grinder" appear.
These are all great subtopics to cover in your content.
For example, let’s say you’re an accountant and you realize that a lot of people are searching for “how much do I make after taxes.”
how much will i make after taxes
Could you write a blog post about this? Sure, but for your target audience, some tax calculators might be more helpful to them.
How do we know this? As shown in the figure above, all the top search pages currently contain related words.
tax calculators
A quick tip for teams: Each topic should be assigned to the person who can country email list do it best. Otherwise, things can get chaotic, so a great way to stay organized and manage your schedule effectively is to maintain a “master list” of topics. We use Notion at Ahrefs :
blog topics notion
Note: Because content creation is so nuanced across different topics, we’ll discuss this in depth in separate articles, such as how to write a blog post and how to do YouTube SEO .
Step 4: Promote Your Content
Promotion is one of the essential components of any content marketing strategy.
Think of it this way: if no one sees your content, then no one will become your customers. The more eyes your content gets, the greater the chance that your content will accomplish its mission and turn strangers into fans.
Search Google for “coffee bean grinder review” to find the top-ranking pages. Enter the URLs of these pages into Ahrefs’ content gap opportunities and click “Show keywords” to see what other keywords these pages rank for.
content gap keywords 1
Tips. When doing this for a page, make sure to select a prefix or url pattern.
Looking through the list, the terms "manual coffee grinder," "electric coffee grinder," "burr grinder," and "budget coffee grinder" appear.
These are all great subtopics to cover in your content.
For example, let’s say you’re an accountant and you realize that a lot of people are searching for “how much do I make after taxes.”
how much will i make after taxes
Could you write a blog post about this? Sure, but for your target audience, some tax calculators might be more helpful to them.
How do we know this? As shown in the figure above, all the top search pages currently contain related words.
tax calculators
A quick tip for teams: Each topic should be assigned to the person who can country email list do it best. Otherwise, things can get chaotic, so a great way to stay organized and manage your schedule effectively is to maintain a “master list” of topics. We use Notion at Ahrefs :
blog topics notion
Note: Because content creation is so nuanced across different topics, we’ll discuss this in depth in separate articles, such as how to write a blog post and how to do YouTube SEO .
Step 4: Promote Your Content
Promotion is one of the essential components of any content marketing strategy.
Think of it this way: if no one sees your content, then no one will become your customers. The more eyes your content gets, the greater the chance that your content will accomplish its mission and turn strangers into fans.