An infographic covering how often you should blog
Posted: Sat Jul 05, 2025 10:06 am
It’s best practice to include the date on each piece, to demonstrate that your content is timely and relevant. This will also help other brands and content creators who might want to backlink your content in their articles. An author bio and/or image adds extra trust, especially if it’s an expert contributor.
Set up a publishing schedule
Branded blogs need to be updated regularly. Work out a suitable posting schedule and stick to it, uploading posts at set intervals with a balance between too many posts and too few. Think quality over quantity. Don’t post daily if you have nothing useful to say. But do ensure you post consistently so that readers get into the habit of looking out for updates.
Add your terms of use
It’s important to add some terms of use for your blog content. Do overseas data you want to let others use it, and under what circumstances? If you’re going to use guest bloggers, include house rules for them. You can set up rules for reader comments, too.
Top tips for success
Be consistent!
Branded blogging is all about consistency. Your content should always have the same tone of voice, and you should stick to the same few fonts and colors throughout the site. We’ve already mentioned the importance of a set schedule for posting. If you’re interacting with your readers, perhaps replying to comments or feedback, your responses should also reflect your brand.
Set up a publishing schedule
Branded blogs need to be updated regularly. Work out a suitable posting schedule and stick to it, uploading posts at set intervals with a balance between too many posts and too few. Think quality over quantity. Don’t post daily if you have nothing useful to say. But do ensure you post consistently so that readers get into the habit of looking out for updates.
Add your terms of use
It’s important to add some terms of use for your blog content. Do overseas data you want to let others use it, and under what circumstances? If you’re going to use guest bloggers, include house rules for them. You can set up rules for reader comments, too.
Top tips for success
Be consistent!
Branded blogging is all about consistency. Your content should always have the same tone of voice, and you should stick to the same few fonts and colors throughout the site. We’ve already mentioned the importance of a set schedule for posting. If you’re interacting with your readers, perhaps replying to comments or feedback, your responses should also reflect your brand.