Why is it so important?
Posted: Tue Jul 01, 2025 5:52 am
Because it's the first thing your potential clients look at to spain phone number library decide whether or not they want to pay attention to what you have to say. It's the first "filter" they use.
Positioning is what leads us to say “Luxury Cars = Lexus, Rolls Royce, Bentley”, “Sports Cars = Ferrari, Lamborghini, McLaren” or “Safe Cars = Volvo, Subaru”.
How do you want your customers to position you within their radar of options when solving the same problem? This is the first asset.
2. Clarity in your ideal customer profile and most profitable segments
Who are your buyers, why do they buy from you, how do they want to buy from you, where is their attention, who do they listen to, etc.
There's not much to explain here. In marketing, it all comes down to having a good understanding of your ideal customer.
An important clarification: most companies do not have their ideal customer profiles sufficiently defined.
As a result, their communication is too broad and “generic.”
Remember: in marketing, personalization and specificity sell.
Let me explain. If I sell beauty and aesthetic services, for example, saying something like, "We target millennial women" is too broad.
The ideal would be to start at least with something like, "We're targeting women aged 28 to 35, who earn at least 3 to 4 minimum wages per month, who live in the Top 10 neighborhoods of Asunción, and are very busy."
This is my general audience.
From there we could create 3 to 4 ideal client profiles.
Example:
“Mónica active social life”
“Claudia, an impeccable professional”
“Lorena, flirtatious mom”
Each profile speaks to a motivation and preference behind searching for my products or services.
And then, secondly, we have the most profitable segments. Segments are groups of ideal customers based on a common denominator.
Positioning is what leads us to say “Luxury Cars = Lexus, Rolls Royce, Bentley”, “Sports Cars = Ferrari, Lamborghini, McLaren” or “Safe Cars = Volvo, Subaru”.
How do you want your customers to position you within their radar of options when solving the same problem? This is the first asset.
2. Clarity in your ideal customer profile and most profitable segments
Who are your buyers, why do they buy from you, how do they want to buy from you, where is their attention, who do they listen to, etc.
There's not much to explain here. In marketing, it all comes down to having a good understanding of your ideal customer.
An important clarification: most companies do not have their ideal customer profiles sufficiently defined.
As a result, their communication is too broad and “generic.”
Remember: in marketing, personalization and specificity sell.
Let me explain. If I sell beauty and aesthetic services, for example, saying something like, "We target millennial women" is too broad.
The ideal would be to start at least with something like, "We're targeting women aged 28 to 35, who earn at least 3 to 4 minimum wages per month, who live in the Top 10 neighborhoods of Asunción, and are very busy."
This is my general audience.
From there we could create 3 to 4 ideal client profiles.
Example:
“Mónica active social life”
“Claudia, an impeccable professional”
“Lorena, flirtatious mom”
Each profile speaks to a motivation and preference behind searching for my products or services.
And then, secondly, we have the most profitable segments. Segments are groups of ideal customers based on a common denominator.