Ready for that all together?
Posted: Wed Jun 18, 2025 3:41 am
A while ago, a sigh of relief went through the media world that 'the hype was finally over'. Phew, fi-na-lly. Time for practice! But also time for copycats? What about the era of 'new thinking', direct interaction with the target group, really entering into dialogue with stakeholders? Are we really The simple 1-2-3's seem to win over the 'long-term trajectories'.
But… It’s not all that dramatic. Campaigns are successful and consumers have direct interaction with radio and television programs. There are also companies that enter into dialogue with their stakeholders and Twitter is ideal as a social CRM brother cell phone list channel. Having a Twitter or Facebook account to get in touch with the target group seems to be becoming just as normal as having a telephone customer service. Slowly but surely, something is changing. Perhaps not as puritanical as many a ‘guru’ had hoped, but of course what is not can still come. Moreover, it is only logical that the channels are also used for other applications and by people with a different ideology. Who is it to judge? Weren’t social media free channels?
Time for something new
Before we start declaring Twitter and Facebook sacred, it would be wise to take a step back. The masses are now indeed on both channels. In fact, every day dozens of people join who have never done anything with the channels. On the other hand, there is a large group that is already moving on. For whom Twitter and Facebook have already lost their shine. In the Netherlands, but also in England, for example, where Facebook is used less and less by its predecessors, or in America where Google+ is already a lot more popular than in our country.
That is to be expected. It is the natural progression of such channels. They are not that new. Both are older than the free daily newspaper De Pers , for example . It will still take a while before Twitter and Facebook are 'out' again, but the progression is happening faster and faster. Betting on a horse has never really been wise.
But… It’s not all that dramatic. Campaigns are successful and consumers have direct interaction with radio and television programs. There are also companies that enter into dialogue with their stakeholders and Twitter is ideal as a social CRM brother cell phone list channel. Having a Twitter or Facebook account to get in touch with the target group seems to be becoming just as normal as having a telephone customer service. Slowly but surely, something is changing. Perhaps not as puritanical as many a ‘guru’ had hoped, but of course what is not can still come. Moreover, it is only logical that the channels are also used for other applications and by people with a different ideology. Who is it to judge? Weren’t social media free channels?
Time for something new
Before we start declaring Twitter and Facebook sacred, it would be wise to take a step back. The masses are now indeed on both channels. In fact, every day dozens of people join who have never done anything with the channels. On the other hand, there is a large group that is already moving on. For whom Twitter and Facebook have already lost their shine. In the Netherlands, but also in England, for example, where Facebook is used less and less by its predecessors, or in America where Google+ is already a lot more popular than in our country.
That is to be expected. It is the natural progression of such channels. They are not that new. Both are older than the free daily newspaper De Pers , for example . It will still take a while before Twitter and Facebook are 'out' again, but the progression is happening faster and faster. Betting on a horse has never really been wise.