Email newsletter: spam or not spam?
Posted: Tue Dec 24, 2024 7:22 am
Some emails from the newsletter are read by users with bated breath and they immediately rush to perform the action they are prompted to. Others are thrown into the trash after a quick glance. But an email newsletter is actually an effective channel of communication with clients if you work on it correctly.
And it’s better to order texts for it from professionals – the Fractus company.
Email newsletter: a brief overview
By their nature, email newsletters are commercial letters sent to a group of recipients. They differ from spam in that users agree to receive them and have the option to unsubscribe.
Experience shows that the best days to send are from Tuesday to Thursday. Time: from 9:00 to 11:00 and from 15:00 to 21:00.
Email newsletter: a brief overview
Types of letters
Trigger
This email newsletter is addressed to a subscriber antarctica email list 5644 contact leads who has performed an action: added a product to the cart or subscribed to updates. It includes the following emails:
welcome (arrives after user registration and subscription confirmation);
congratulatory (timed to coincide with popular holidays or the client’s birthday);
messages about unpurchased items from the shopping cart.
Commercial
The letter contains a description of the product, showing the advantages of the product and the benefits of purchasing. The goal is to encourage purchase.
Digests
They inform about resource updates, new products, announce or cover events.
Informational
Interesting content of a useful or entertaining nature. Information related to the company's activities, tips, stories, recommendations, etc.
Features of the text
The company is always tempted to write about itself. But it should write about how and what it is useful for the consumer. After reading the letter, he should understand what he will receive.
Text for an email newsletter written simply and clearly, or even better – vividly and emotionally, is always attractive. You need to avoid cliches, professional slang, complex terms. No one will read a long letter. The essence should be formulated in a few sentences. And the structure is no less important: breaking it down into blocks, highlighting elements that would catch the eye. The inverted pyramid principle is usually used: the most important thing is at the top.
And you need to avoid stop words. "Urgent", "Unique offer", "Giveaway" - all these and similar words force the algorithms of mail services to send letters to spam.
Features of the text
Email newsletter structure
Subject . The first thing that catches your eye. Ideally, it should be short, concise, and intriguing.
Sender's name . Nameless letters are not trusted. As well as the sender, whose name and surname are indicated, but the client has never heard of him. A mailing on behalf of the company is more trustworthy.
Preheader . Continuation of the email theme. It is what makes the consumer read or not read the email.
Text . Interesting, useful content that does not leave you disappointed with the time spent, without unnecessary information and fluff,
Alt texts . Describe images when images are disabled. Their absence can send the letter to spam.
Call to action . One per letter is enough – the message is “tailored” for it.
Where to order texts? From Fractus, of course
Still need to order email newsletter texts? Contact Fractus. We have a team of specialists, the appropriate equipment and software for these purposes.
We will write a text addressed specifically to your target audience, and according to all the canons. And with its help you will be able to maintain contact with subscribers, work on your image, be recognizable, and increase sales. Don't waste time looking for an executor - hurry up to order email newsletter services from us!
Join us and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!
Categories: Blog , Marketing , Useful articles
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And it’s better to order texts for it from professionals – the Fractus company.
Email newsletter: a brief overview
By their nature, email newsletters are commercial letters sent to a group of recipients. They differ from spam in that users agree to receive them and have the option to unsubscribe.
Experience shows that the best days to send are from Tuesday to Thursday. Time: from 9:00 to 11:00 and from 15:00 to 21:00.
Email newsletter: a brief overview
Types of letters
Trigger
This email newsletter is addressed to a subscriber antarctica email list 5644 contact leads who has performed an action: added a product to the cart or subscribed to updates. It includes the following emails:
welcome (arrives after user registration and subscription confirmation);
congratulatory (timed to coincide with popular holidays or the client’s birthday);
messages about unpurchased items from the shopping cart.
Commercial
The letter contains a description of the product, showing the advantages of the product and the benefits of purchasing. The goal is to encourage purchase.
Digests
They inform about resource updates, new products, announce or cover events.
Informational
Interesting content of a useful or entertaining nature. Information related to the company's activities, tips, stories, recommendations, etc.
Features of the text
The company is always tempted to write about itself. But it should write about how and what it is useful for the consumer. After reading the letter, he should understand what he will receive.
Text for an email newsletter written simply and clearly, or even better – vividly and emotionally, is always attractive. You need to avoid cliches, professional slang, complex terms. No one will read a long letter. The essence should be formulated in a few sentences. And the structure is no less important: breaking it down into blocks, highlighting elements that would catch the eye. The inverted pyramid principle is usually used: the most important thing is at the top.
And you need to avoid stop words. "Urgent", "Unique offer", "Giveaway" - all these and similar words force the algorithms of mail services to send letters to spam.
Features of the text
Email newsletter structure
Subject . The first thing that catches your eye. Ideally, it should be short, concise, and intriguing.
Sender's name . Nameless letters are not trusted. As well as the sender, whose name and surname are indicated, but the client has never heard of him. A mailing on behalf of the company is more trustworthy.
Preheader . Continuation of the email theme. It is what makes the consumer read or not read the email.
Text . Interesting, useful content that does not leave you disappointed with the time spent, without unnecessary information and fluff,
Alt texts . Describe images when images are disabled. Their absence can send the letter to spam.
Call to action . One per letter is enough – the message is “tailored” for it.
Where to order texts? From Fractus, of course
Still need to order email newsletter texts? Contact Fractus. We have a team of specialists, the appropriate equipment and software for these purposes.
We will write a text addressed specifically to your target audience, and according to all the canons. And with its help you will be able to maintain contact with subscribers, work on your image, be recognizable, and increase sales. Don't waste time looking for an executor - hurry up to order email newsletter services from us!
Join us and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!
Categories: Blog , Marketing , Useful articles
share