Strategic Interest and Behavioral Targeting (Use with Caution)
Posted: Mon Jun 16, 2025 7:54 am
While Meta encourages broad targeting for its Advantage+ campaigns (more on that later), interest and behavioral targeting can still be effective for initial audience testing or for highly niche products. Combine interests to create more specific audience segments (e.g., "Online Shopping" AND "Veganism" for a plant-based e-commerce store). However, be aware that Meta's own AI often outperforms overly granular manual targeting.
Excluding Irrelevant Audiences
Just as important as including the right people is excluding the wrong ones. Exclude existing customers from acquisition campaigns, or exclude recent gcash database purchasers from ads promoting the same product they just bought. This prevents ad fatigue and wasted spend.
Crafting High-Converting Ad Creatives
Your creative is the first thing people see. It needs to stop the scroll and immediately communicate value.
The Power of Short-Form Video (Reels and Stories)
Video content consistently outperforms static images, especially in Reels and Stories placements. Create engaging, short (15-30 seconds often ideal), and high-quality videos that:
Grab attention in the first 3 seconds: Use dynamic visuals, a bold hook, or an intriguing question.
Show, don't just tell: Demonstrate your product in action or highlight its benefits visually.
Design for sound-off: Most users watch without sound initially. Use captivating visuals, clear text overlays, and captions for all spoken dialogue.
Evoke emotion: Storytelling that connects with viewers emotionally (joy, excitement, solving a pain point) drives stronger engagement.
Excluding Irrelevant Audiences
Just as important as including the right people is excluding the wrong ones. Exclude existing customers from acquisition campaigns, or exclude recent gcash database purchasers from ads promoting the same product they just bought. This prevents ad fatigue and wasted spend.
Crafting High-Converting Ad Creatives
Your creative is the first thing people see. It needs to stop the scroll and immediately communicate value.
The Power of Short-Form Video (Reels and Stories)
Video content consistently outperforms static images, especially in Reels and Stories placements. Create engaging, short (15-30 seconds often ideal), and high-quality videos that:
Grab attention in the first 3 seconds: Use dynamic visuals, a bold hook, or an intriguing question.
Show, don't just tell: Demonstrate your product in action or highlight its benefits visually.
Design for sound-off: Most users watch without sound initially. Use captivating visuals, clear text overlays, and captions for all spoken dialogue.
Evoke emotion: Storytelling that connects with viewers emotionally (joy, excitement, solving a pain point) drives stronger engagement.