Stay in the know: what marketing was like in 2016, where e-commerce will be in 2020
Posted: Tue Dec 24, 2024 6:46 am
As per tradition, we have compiled a digest of interesting things for the week.
1. Results of 2016 for Russian e-commerce. The guys from Data Insight calculated that online sales in Russia grew by 24%. And will grow by another two times by 2020 — to 2.2 trillion rubles.
It seems that it is definitely time for online stores to automate bulgaria phone numbers communications in CRM and integrate Virtual PBX UIS with them - at such a scale
2. b>A few more results from the foreign Econsultancy team - about internet marketing trends. This is what 2016 looks like in sketches on the topic:
The silent film style has returned to commercial videos. The secret is simple: the average video viewing time is 1.7 seconds - you need to hook the consumer instantly and with a picture;
community and SMM managers who emerge from the shadow of the brand and become its human face ensure the success of companies on social platforms;
live content is unanimously recognized as very promising, but we need to learn how to prepare it technologically - so far, most brands are not able to handle it well;
The "beacons" that promised so much for retailers never took off (note: from the English beacon - small sensors that transmit a signal to a mobile device when its owner approaches them and cause specified actions in mobile applications to be performed). Despite the expected penetration of 85%, only 3% of retailers have implemented such technology, and no more than 16% plan to do so in the near future.
1. Results of 2016 for Russian e-commerce. The guys from Data Insight calculated that online sales in Russia grew by 24%. And will grow by another two times by 2020 — to 2.2 trillion rubles.
It seems that it is definitely time for online stores to automate bulgaria phone numbers communications in CRM and integrate Virtual PBX UIS with them - at such a scale
2. b>A few more results from the foreign Econsultancy team - about internet marketing trends. This is what 2016 looks like in sketches on the topic:
The silent film style has returned to commercial videos. The secret is simple: the average video viewing time is 1.7 seconds - you need to hook the consumer instantly and with a picture;
community and SMM managers who emerge from the shadow of the brand and become its human face ensure the success of companies on social platforms;
live content is unanimously recognized as very promising, but we need to learn how to prepare it technologically - so far, most brands are not able to handle it well;
The "beacons" that promised so much for retailers never took off (note: from the English beacon - small sensors that transmit a signal to a mobile device when its owner approaches them and cause specified actions in mobile applications to be performed). Despite the expected penetration of 85%, only 3% of retailers have implemented such technology, and no more than 16% plan to do so in the near future.