for Example, Your Subject Line Might Be Something Like: "How John Lost 300 Pounds in Three Years." This is a Positive Outcome. You Are Not Revealing the Full Story—you Are Just Hinting at It to Spark Curiosity and Desire. Negative Result Negative Outcomes Are the Exact Opposite. You’re Calling Out Pain Points Here to Help Your Readers Better Understand Why a Negative Outcome Occurred — or to Help Them Prevent It From Happening to Them.
“why John Tried to Lose bahamas phone number library Weight for Ten Years — and Nothing Worked.” That Statement—"Nothing Happened"—is Your Negative Outcome. People Want to Know Why. Overall Theme Your Overall Topic is a Bit Like a Category Title on Your Blog. In the Context of Weight Loss, It Might Be Dieting, Exercise, Motivation, or Calorie Counting. The Overall Topic Could Also Be the Main Subject Related to Your Business: Weight Loss.
the General Subject Line Might Look Something Like This: “weight Loss: What You’re Doing Wrong.” You’ve Clearly Stated the Subject Line So People Know What to Expect. Controversial Topics We All Love an Argument, Right? It Keeps Us Up at Night and Forces Us to Think Things Through More Thoroughly. A Controversial Topic Headline Might Be Something Like: “iifym Doesn’t Work.” This is Controversial Because Many People Follow the "if It Fits Your Macros" Approach to Weight Loss.