Sales: How to Create Effective Campaigns
Posted: Tue Dec 24, 2024 5:37 am
SMS Marketing
Planning your offers for private sales or sales? Take a look at our 5-step guide to planning a successful flash sale.
With the summer sales fast approaching, many businesses are thinking about how to make the most of this sales period and thus generate significant revenue.
What is a flash sale?
A flash sale is a discount or promotion offered for a short period of time. Limited-time or limited-volume sales can be a great way for retailers or businesses to sell a large quantity of products quickly. The limited nature of these sales also creates a sense of urgency among shoppers, encouraging impulse buying.
Like any type of promotion, there are two pitfalls: flash sales can reduce the merchant's margin, but also attract bargain hunters who have no intention of becoming repeat customers.
However, these sales are a great way to build loyalty, increase revenue and argentina telemarketing data brand awareness, and acquire new customers. To help businesses optimize their flash sales, we’ve listed 5 key steps for a successful flash sale below.
5 Key Steps to a Successful SMS Campaign
Set your goals
Select your target market
Choose the right time
Evaluate the request
Bet on multichannel
Set your goals
By taking the time to define their objectives, brands can offer more targeted sales and select the most relevant metrics before any launch. If the main objective is to acquire new customers, for example, companies can focus on customers who have already expressed interest in the brand but have not yet converted, or target people who are currently following a competitor with a similar offer.
Additionally, while overall revenue and incremental revenue (compared to a non-sale day) metrics are useful, it’s important for your brand to compile data that will measure performance over the long term. Shopify recommends calculating Customer Lifetime Value (CLV).
CLV = Customer Value x Average Customer Lifetime
Customer value being defined as follows:
Customer value = average basket x average number of purchases
Source : Hubspot
By analyzing new customer purchases during flash sales, brands can assess the opportunity to cross-sell, up-sell, or even invite people to join their loyalty program. Companies can then calculate the CLV for customers acquired through a flash sale.
Customer Lifetime Value = Average Unique Cart x Purchase Frequency x Average Retention Time
Source : Shopify
Thanks to CLV, brands can evaluate the quality of their flash sales customers and use this data to improve their targeting and future promotional operations.
Select your target market
As with every sales period, the consumer is inundated with promotional messages. In order for a customer to make a purchase, companies must therefore prove the added value of their product or service, while giving the customer a good reason to choose their brand rather than that of a competitor.
It is therefore crucial for brands to define their target market, in order to select the discounts, products and offers that are likely to be most successful, but above all, to approach the customer in a sophisticated way. Although it is very tempting to offer a single blanket discount, by taking the time to study the target market, companies can establish more precise segmentation and send more relevant campaign messages that are more likely to be well received.
As Jeremy Gallemard, co-founder of Smart Tribune, explains, knowing your customer better allows companies to benefit from a "better understanding of the types of content, requests and offers that will be most likely to interest their customers at a given moment."
Choose the right time
When it comes to choosing the best time for a flash sale, there’s no one-size-fits-all answer. Instead, your timing should depend on the product you’re selling and your target customer. So before you launch your sale, it’s helpful to look at which days and times of day generate the most sales, engagement, and message open rates, so you can use that data to make the best decision about when to send your message.
This also applies to the length of your flash sale, but it’s worth noting that for Shopify, 77% of flash sales last a week and 26% last less than 24 hours. So some businesses may find that shorter sales yield better results.
Evaluate the request
No matter what SMS campaign you create, preparation is key. To be more effective, consider surveying your customers to get their feedback. Do they have any products or discounts in mind? You can also run mini flash sales to test how an offer would work on a large scale. By compiling this type of data, businesses can be operationally prepared for any type of traffic and optimize the customer experience accordingly.
For example, if your business is expecting a large number of sales, this can impact delivery times. Being able to inform customers of this before payment can help moderate their expectations and reduce the pressure on customer service teams. Similarly, teams can check in advance that they have sufficient stock, especially for products that have been successful during mini flash sales. In any case, flash sales are a good way to generate traffic – and as Ulric Jérome, Executive Director of Pixmania, says: “A customer acquired is a customer who recommends on the site.”
Bet on multichannel
Communicating your prices or offers is probably the most central element of your campaign. And a multichannel approach is essential if you want to achieve maximum impact and generate engagement from your customers and prospects.
Although email has long been the preferred channel for retailers, 95% of the French population now has a mobile phone or smartphone and 53% of French people like to receive advertising SMS. With a growth of 15% in 2020, SMS marketing is on the rise. And with an opening rate of 96% , SMS is the ideal choice for communicating about your flash sales.
Planning your offers for private sales or sales? Take a look at our 5-step guide to planning a successful flash sale.
With the summer sales fast approaching, many businesses are thinking about how to make the most of this sales period and thus generate significant revenue.
What is a flash sale?
A flash sale is a discount or promotion offered for a short period of time. Limited-time or limited-volume sales can be a great way for retailers or businesses to sell a large quantity of products quickly. The limited nature of these sales also creates a sense of urgency among shoppers, encouraging impulse buying.
Like any type of promotion, there are two pitfalls: flash sales can reduce the merchant's margin, but also attract bargain hunters who have no intention of becoming repeat customers.
However, these sales are a great way to build loyalty, increase revenue and argentina telemarketing data brand awareness, and acquire new customers. To help businesses optimize their flash sales, we’ve listed 5 key steps for a successful flash sale below.
5 Key Steps to a Successful SMS Campaign
Set your goals
Select your target market
Choose the right time
Evaluate the request
Bet on multichannel
Set your goals
By taking the time to define their objectives, brands can offer more targeted sales and select the most relevant metrics before any launch. If the main objective is to acquire new customers, for example, companies can focus on customers who have already expressed interest in the brand but have not yet converted, or target people who are currently following a competitor with a similar offer.
Additionally, while overall revenue and incremental revenue (compared to a non-sale day) metrics are useful, it’s important for your brand to compile data that will measure performance over the long term. Shopify recommends calculating Customer Lifetime Value (CLV).
CLV = Customer Value x Average Customer Lifetime
Customer value being defined as follows:
Customer value = average basket x average number of purchases
Source : Hubspot
By analyzing new customer purchases during flash sales, brands can assess the opportunity to cross-sell, up-sell, or even invite people to join their loyalty program. Companies can then calculate the CLV for customers acquired through a flash sale.
Customer Lifetime Value = Average Unique Cart x Purchase Frequency x Average Retention Time
Source : Shopify
Thanks to CLV, brands can evaluate the quality of their flash sales customers and use this data to improve their targeting and future promotional operations.
Select your target market
As with every sales period, the consumer is inundated with promotional messages. In order for a customer to make a purchase, companies must therefore prove the added value of their product or service, while giving the customer a good reason to choose their brand rather than that of a competitor.
It is therefore crucial for brands to define their target market, in order to select the discounts, products and offers that are likely to be most successful, but above all, to approach the customer in a sophisticated way. Although it is very tempting to offer a single blanket discount, by taking the time to study the target market, companies can establish more precise segmentation and send more relevant campaign messages that are more likely to be well received.
As Jeremy Gallemard, co-founder of Smart Tribune, explains, knowing your customer better allows companies to benefit from a "better understanding of the types of content, requests and offers that will be most likely to interest their customers at a given moment."
Choose the right time
When it comes to choosing the best time for a flash sale, there’s no one-size-fits-all answer. Instead, your timing should depend on the product you’re selling and your target customer. So before you launch your sale, it’s helpful to look at which days and times of day generate the most sales, engagement, and message open rates, so you can use that data to make the best decision about when to send your message.
This also applies to the length of your flash sale, but it’s worth noting that for Shopify, 77% of flash sales last a week and 26% last less than 24 hours. So some businesses may find that shorter sales yield better results.
Evaluate the request
No matter what SMS campaign you create, preparation is key. To be more effective, consider surveying your customers to get their feedback. Do they have any products or discounts in mind? You can also run mini flash sales to test how an offer would work on a large scale. By compiling this type of data, businesses can be operationally prepared for any type of traffic and optimize the customer experience accordingly.
For example, if your business is expecting a large number of sales, this can impact delivery times. Being able to inform customers of this before payment can help moderate their expectations and reduce the pressure on customer service teams. Similarly, teams can check in advance that they have sufficient stock, especially for products that have been successful during mini flash sales. In any case, flash sales are a good way to generate traffic – and as Ulric Jérome, Executive Director of Pixmania, says: “A customer acquired is a customer who recommends on the site.”
Bet on multichannel
Communicating your prices or offers is probably the most central element of your campaign. And a multichannel approach is essential if you want to achieve maximum impact and generate engagement from your customers and prospects.
Although email has long been the preferred channel for retailers, 95% of the French population now has a mobile phone or smartphone and 53% of French people like to receive advertising SMS. With a growth of 15% in 2020, SMS marketing is on the rise. And with an opening rate of 96% , SMS is the ideal choice for communicating about your flash sales.