Digital marketing is a very broad concept, with countless strategies and combinations of efficient tactics, always used with the same objective: conversion.
Winning over customers online almost always involves following the same path: attracting traffic, generating leads, nurturing them, and finally, closing the sale.
The most prominent form of traffic today is so-called organic austria email list 860976 contact leads traffic — when people come to your site spontaneously, without the use of ads.
However, sponsored links are also an excellent option to attract an audience and should not be ruled out.
It is worth learning how to use them in the best way to achieve great results, and that is what we are going to show you now!
In this article you will discover:
What are sponsored links?
Why use sponsored links in your digital strategy?
What should you consider before using sponsored links?
5 benefits of sponsored links for your strategy.
How to use sponsored links: 4 steps to success.
What are sponsored links?
Simply put, sponsored links are plain text ads . The best way to find them is through search engines.
At the top of the results, there are some prominent sites with an identification indicating that they are advertisements. These are the sponsored links.
In recent years, social media ads have also emerged and are gaining more and more momentum. Among the various formats available, there are sponsored links.
They are usually separated into:
CPC (cost per click): for each click on the link, the advertiser pays;
CPM (cost per thousand): when the ad reaches a thousand views or impressions, the advertiser pays;
CPA (cost per action): only charged when the user performs an action on the advertiser's site;
CPV (cost per view): For each person who sees the ad, a value is paid.
The amounts paid depend on the model and keyword chosen by the advertiser, each with its own advantages and characteristics.