What it is: The percentage of emails that could not be delivered
Posted: Wed May 21, 2025 5:59 am
Accessible Resources: Provide easily accessible resources, such as a company intranet page with FAQs, best practices, and reporting procedures.
Lead by Example: Ensure management and leadership consistently adhere to and promote data safety best practices.
By prioritizing comprehensive and ongoing email data safety training, you empower your team to be the first line of defense against cyber threats, significantly reducing your organization's risk exposure and fostering a culture of security.
Deliverability Metrics
These metrics indicate how many of your emails actually reach your subscribers' inboxes.
Delivery Rate:
What it is: The percentage of emails sent that successfully land in recipient inboxes (e., not bounced).
Why it matters weekly: A sudden dip can signal south africa email list issues with your sender reputation, email list hygiene, or even blacklisting. Weekly monitoring allows for quick identification and resolution of deliverability problems, which are foundational to any email campaign.
Formula: (Emails Sent - Bounces) / Emails Sent x 100
Bounce Rate (Soft and Hard Bounces):
Hard Bounces: Permanent delivery failures (e.g., invalid email addresses).
Soft Bounces: Temporary delivery failures (e.g., full inbox, server issues).
Why it matters weekly: High hard bounce rates damage your sender reputation and indicate a need for list cleaning. Spikes in soft bounces might suggest temporary issues with an ISP or your sending volume. Addressing these weekly maintains list quality and deliverability.
Formula: (Total Bounced Emails / Total Emails Sent) x 100
Spam Complaint Rate:
What it is: The percentage of recipients who marked your email as spam.
Why it matters weekly: This is a critical indicator of subscriber dissatisfaction and can severely harm your sender reputation. A consistent rise signals that your content is irrelevant, too frequent, or recipients didn't opt-in properly. ISPs pay close attention to this.
Formula: (Spam Complaints / Emails Delivered) x 100
I Engagement Metrics
These metrics reveal how your audience interacts with your emails once they've been delivered.
Open Rate (OR):
What it is: The percentage of delivered emails that were opened by recipients.
Why it matters weekly: While affected by Apple Mail Privacy Protection, it still provides a general gauge of subject line effectiveness and sender recognition. Track trends weekly to see if changes in subject lines, sender names, or preheader text are improving initial engagement.
Lead by Example: Ensure management and leadership consistently adhere to and promote data safety best practices.
By prioritizing comprehensive and ongoing email data safety training, you empower your team to be the first line of defense against cyber threats, significantly reducing your organization's risk exposure and fostering a culture of security.
Deliverability Metrics
These metrics indicate how many of your emails actually reach your subscribers' inboxes.
Delivery Rate:
What it is: The percentage of emails sent that successfully land in recipient inboxes (e., not bounced).
Why it matters weekly: A sudden dip can signal south africa email list issues with your sender reputation, email list hygiene, or even blacklisting. Weekly monitoring allows for quick identification and resolution of deliverability problems, which are foundational to any email campaign.
Formula: (Emails Sent - Bounces) / Emails Sent x 100
Bounce Rate (Soft and Hard Bounces):
Hard Bounces: Permanent delivery failures (e.g., invalid email addresses).
Soft Bounces: Temporary delivery failures (e.g., full inbox, server issues).
Why it matters weekly: High hard bounce rates damage your sender reputation and indicate a need for list cleaning. Spikes in soft bounces might suggest temporary issues with an ISP or your sending volume. Addressing these weekly maintains list quality and deliverability.
Formula: (Total Bounced Emails / Total Emails Sent) x 100
Spam Complaint Rate:
What it is: The percentage of recipients who marked your email as spam.
Why it matters weekly: This is a critical indicator of subscriber dissatisfaction and can severely harm your sender reputation. A consistent rise signals that your content is irrelevant, too frequent, or recipients didn't opt-in properly. ISPs pay close attention to this.
Formula: (Spam Complaints / Emails Delivered) x 100
I Engagement Metrics
These metrics reveal how your audience interacts with your emails once they've been delivered.
Open Rate (OR):
What it is: The percentage of delivered emails that were opened by recipients.
Why it matters weekly: While affected by Apple Mail Privacy Protection, it still provides a general gauge of subject line effectiveness and sender recognition. Track trends weekly to see if changes in subject lines, sender names, or preheader text are improving initial engagement.