What it is: The percentage of delivered emails that received at least one click on a link
Posted: Wed May 21, 2025 5:56 am
Why it matters weekly: CTR is a stronger indicator of content relevance and call-to-action (CTA) effectiveness than open rate. Weekly monitoring helps assess if your email's body content and CTAs are compelling enough to drive action.
Formula: (Unique Clicks / Emails Delivered) x 100
Click-to-Open Rate (CTOR):
What it is: The percentage of opened emails that also received at least one click on a link.
Why it matters weekly: This metric offers a more singapore email list precise view of content engagement among those who actually opened your email. It tells you how well your email content delivers on the promise of your subject line. Weekly tracking helps refine your content and design for those who are already interested.
Formula: (Unique Clicks / Unique Opens) x 100
Unsubscribe Rate:
What it is: The percentage of recipients who opted out of your email list.
Why it matters weekly: A rising unsubscribe rate suggests that your content is no longer relevant, you're sending too frequently, or your audience expectations aren't being met. Weekly checks enable you to adjust your strategy before significant list attrition.
Formula: (Number of Unsubscribes / Emails Delivered) x 100
II Conversion Metrics
These metrics connect your email efforts directly to business goals.
Conversion Rate (CR):
What it is: The percentage of email recipients who completed a desired action (e.g., made a purchase, filled out a form, downloaded content) after clicking a link in your email.
Why it matters weekly: This is the ultimate measure of your email campaign's success. Weekly monitoring allows you to tie email performance directly to revenue or lead generation and optimize for higher conversions.
Formula: (Number of Conversions / Emails Delivered) x 100 (or / Unique Clicks x 100 for a more focused conversion rate)
Revenue Per Email (RPE) / Revenue Per Subscriber:
What it is: The total revenue generated from an email campaign divided by the number of emails sent or by the total number of subscribers.
Why it matters weekly: This KPI provides a direct financial value for your email efforts. Weekly tracking helps assess the profitability of different campaigns and segments, allowing for rapid optimization of your email marketing RO
Formula: (Total Revenue from Email Campaign / Emails Sent) or (Total Revenue from Email List / Total Subscribers.
Formula: (Unique Clicks / Emails Delivered) x 100
Click-to-Open Rate (CTOR):
What it is: The percentage of opened emails that also received at least one click on a link.
Why it matters weekly: This metric offers a more singapore email list precise view of content engagement among those who actually opened your email. It tells you how well your email content delivers on the promise of your subject line. Weekly tracking helps refine your content and design for those who are already interested.
Formula: (Unique Clicks / Unique Opens) x 100
Unsubscribe Rate:
What it is: The percentage of recipients who opted out of your email list.
Why it matters weekly: A rising unsubscribe rate suggests that your content is no longer relevant, you're sending too frequently, or your audience expectations aren't being met. Weekly checks enable you to adjust your strategy before significant list attrition.
Formula: (Number of Unsubscribes / Emails Delivered) x 100
II Conversion Metrics
These metrics connect your email efforts directly to business goals.
Conversion Rate (CR):
What it is: The percentage of email recipients who completed a desired action (e.g., made a purchase, filled out a form, downloaded content) after clicking a link in your email.
Why it matters weekly: This is the ultimate measure of your email campaign's success. Weekly monitoring allows you to tie email performance directly to revenue or lead generation and optimize for higher conversions.
Formula: (Number of Conversions / Emails Delivered) x 100 (or / Unique Clicks x 100 for a more focused conversion rate)
Revenue Per Email (RPE) / Revenue Per Subscriber:
What it is: The total revenue generated from an email campaign divided by the number of emails sent or by the total number of subscribers.
Why it matters weekly: This KPI provides a direct financial value for your email efforts. Weekly tracking helps assess the profitability of different campaigns and segments, allowing for rapid optimization of your email marketing RO
Formula: (Total Revenue from Email Campaign / Emails Sent) or (Total Revenue from Email List / Total Subscribers.