Inform the recipient that they can unsubscribe at any time
Posted: Wed May 21, 2025 5:38 am
Implied Consent This type of consent is time-limited and only applies in specific circumstances, such as
Existing Business Relationship If the recipient has purchased a product or service from you within the last two years, or inquired about one within the last six months.
Existing Non-Business Relationship If the recipient has made a donation, volunteered, or been a member of your registered charity or political organization within the last two years.
Conspicuously Published Information If the recipient has publicly listed their electronic contact information (e.g., on a website) and has not indicated a desire not to receive CEMs, and your message is relevant to their business, role, or duties.
It is crucial to maintain detailed records of how hong kong email list and when consent was obtained, as the burden of proof lies with the sender in case of a dispute.
Clearly Identify the Sender Every CEM must clearly identify who is sending the message. This includes
Your business name or organization name.
A physical mailing address.
One other valid contact method (phone number, email address, or website).
This ensures recipients know who is communicating with them and how to contact them if needed.
Provide an Unsubscribe Mechanism Every CEM must include a clear, simple, and free mechanism for recipients to easily unsubscribe from future messages. This unsubscribe option must
Be prominently displayed and easy to find.
Remain valid for at least 0 days after the message is sent.
Be processed within 0 business days of the request.
Unsubscribe requests never expire and must be honored indefinitely, unless new express consent is obtained.
Penalties for Non-Compliance
The penalties for violating CASL are significant and can be substantial, reflecting the legislation's seriousness
Administrative Monetary Penalties (AMPs) Individuals can face fines of up to $ million per violation, while organizations can be fined up to $0 million per violation.
Vicarious Liability Corporate directors, officers, and agents can be held personally liable if they directed, authorized, or participated in the infringement.
Private Right of Action While this aspect of the law is currently not in force, it could allow individuals to sue for damages if they have suffered actual harm or loss from unsolicited CEMs.
The Canadian Radio-television and Telecommunications Commission (CRTC), the Competition Bureau, and the Office of the Privacy Commissioner of Canada are all empowered to enforce CASL.
Existing Business Relationship If the recipient has purchased a product or service from you within the last two years, or inquired about one within the last six months.
Existing Non-Business Relationship If the recipient has made a donation, volunteered, or been a member of your registered charity or political organization within the last two years.
Conspicuously Published Information If the recipient has publicly listed their electronic contact information (e.g., on a website) and has not indicated a desire not to receive CEMs, and your message is relevant to their business, role, or duties.
It is crucial to maintain detailed records of how hong kong email list and when consent was obtained, as the burden of proof lies with the sender in case of a dispute.
Clearly Identify the Sender Every CEM must clearly identify who is sending the message. This includes
Your business name or organization name.
A physical mailing address.
One other valid contact method (phone number, email address, or website).
This ensures recipients know who is communicating with them and how to contact them if needed.
Provide an Unsubscribe Mechanism Every CEM must include a clear, simple, and free mechanism for recipients to easily unsubscribe from future messages. This unsubscribe option must
Be prominently displayed and easy to find.
Remain valid for at least 0 days after the message is sent.
Be processed within 0 business days of the request.
Unsubscribe requests never expire and must be honored indefinitely, unless new express consent is obtained.
Penalties for Non-Compliance
The penalties for violating CASL are significant and can be substantial, reflecting the legislation's seriousness
Administrative Monetary Penalties (AMPs) Individuals can face fines of up to $ million per violation, while organizations can be fined up to $0 million per violation.
Vicarious Liability Corporate directors, officers, and agents can be held personally liable if they directed, authorized, or participated in the infringement.
Private Right of Action While this aspect of the law is currently not in force, it could allow individuals to sue for damages if they have suffered actual harm or loss from unsolicited CEMs.
The Canadian Radio-television and Telecommunications Commission (CRTC), the Competition Bureau, and the Office of the Privacy Commissioner of Canada are all empowered to enforce CASL.