A. Interest-Based Segmentation (What they care about):
Expressed Interests via Bots:
How to collect: Design your Telegram bot to ask users about their preferences, favorite product categories, or topics they want to receive updates on. This can be done through interactive menus, buttons, or short surveys within the bot's conversation flow.
Examples: A bookstore bot asking "What genres are you interested in? (Fiction, Non-fiction, Sci-Fi, Thriller)"; a local Majhira restaurant bot asking "Are you interested in offers for [Biryani], [Kacchi], or [Desserts]?"
Use for Segmentation: Tag users with their stated interests, allowing you to send targeted messages about specific product launches, promotions, or content related to those interests.
Content Consumption Patterns (Channels & Bots):
How to collect: Analyze which types of posts or messages in your channel receive the most views, reactions, or clicks on links. For bots, track which specific sections or content paths users navigate through.
Examples: Users who frequently click on links to "digital marketing vietnam telegram mobile phone number list webinars" are interested in education; users who react strongly to "flash sales" are deal-seekers.
Use for Segmentation: Group users based on the content themes they consistently engage with. This infers interest even if they haven't explicitly stated it.
Group Discussion Topics (Qualitative Analysis):
How to collect: Actively monitor discussions in your Telegram groups. What questions are members frequently asking? What problems are they trying to solve? What solutions are they seeking?
Examples: In a real estate group, members discussing "first-time home buyer challenges" versus "investment property strategies." In a local Majhira community group, frequent discussions about "fresh produce availability" versus "local craft markets."
Use for Segmentation: While harder to automate, this qualitative data can help identify broad interest segments. For high-value leads, direct outreach can be initiated (with consent) based on their expressed needs.