The Digital Consumer Landscape in Bangladesh
Posted: Tue May 20, 2025 3:35 am
Internet and Mobile Penetration
Bangladesh's digital ecosystem has expanded substantially, with over 60% of the population accessing the internet via mobile devices. This mobile-first approach has transformed how consumers interact with digital content, making mobile platforms a critical touchpoint for marketers.
E-commerce Growth
The e-commerce sector in Bangladesh has experienced remarkable growth, reaching an estimated $3 billion in sales in 2024. This momentum is expected to continue, with a projected compound new zealand whatsapp number data annual growth rate (CAGR) of 15% through 2027. Despite e-commerce contributing only about 2% of the country’s total retail market, the sector is expanding at an unprecedented pace.
Key Trends in Consumer Marketing
1. Social Commerce Expansion
Social media platforms like Facebook, Instagram, and TikTok are becoming significant sales channels. Many small and mid-sized businesses in Bangladesh rely on these platforms to promote and sell their products directly to customers. The use of live streaming, influencer marketing, and AI-powered chatbots for customer service is enhancing the role of social commerce in 2025.
2. Influencer Marketing
Influencer marketing has gained significant traction in Bangladesh, with social media influencers playing a crucial role in shaping consumer behavior. By 2025, brands are increasingly collaborating with micro and nano influencers (those with smaller but highly engaged audiences) to build trust and authenticity in their campaigns. Collaborating with influencers who understand the local culture, language, and trends helps brands connect with diverse consumer segments across Bangladesh’s urban and rural areas.
Bangladesh's digital ecosystem has expanded substantially, with over 60% of the population accessing the internet via mobile devices. This mobile-first approach has transformed how consumers interact with digital content, making mobile platforms a critical touchpoint for marketers.
E-commerce Growth
The e-commerce sector in Bangladesh has experienced remarkable growth, reaching an estimated $3 billion in sales in 2024. This momentum is expected to continue, with a projected compound new zealand whatsapp number data annual growth rate (CAGR) of 15% through 2027. Despite e-commerce contributing only about 2% of the country’s total retail market, the sector is expanding at an unprecedented pace.
Key Trends in Consumer Marketing
1. Social Commerce Expansion
Social media platforms like Facebook, Instagram, and TikTok are becoming significant sales channels. Many small and mid-sized businesses in Bangladesh rely on these platforms to promote and sell their products directly to customers. The use of live streaming, influencer marketing, and AI-powered chatbots for customer service is enhancing the role of social commerce in 2025.
2. Influencer Marketing
Influencer marketing has gained significant traction in Bangladesh, with social media influencers playing a crucial role in shaping consumer behavior. By 2025, brands are increasingly collaborating with micro and nano influencers (those with smaller but highly engaged audiences) to build trust and authenticity in their campaigns. Collaborating with influencers who understand the local culture, language, and trends helps brands connect with diverse consumer segments across Bangladesh’s urban and rural areas.