Better segmentation features
Posted: Wed Apr 23, 2025 4:22 am
With that said, let’s get into the specific reasons why we switched from Mailchimp to Drip.
Mailchimp is one of the most popular email marketing tools . But as our email list grew, we realized that there were many limitations that were holding us back.
One of these is Mailchimp's limited segmentation feature.
Email segmentation means breaking down a list of subscribers into smaller, more targeted groups so you lithuania telemarketing data can send them the most relevant information.
In general, it’s best to create lists based on demographic and behavioral data, including content users have clicked on, the optin form users have signed up from, and past purchases.
Drip segment emails
Instead of sending all kinds of content to everyone, you can send hyper-personalized emails to a specific group of people.
With email segmentation you can:
Increase open and click-through rates.
Achieve higher conversion rates and return on investment (ROI).
Increase revenue (in fact, 77% of ROI comes from segmented, targeted, and activated campaigns).
Receive fewer cancellations.
Improve email deliverability .
In Mailchimp, you can't segment your list based on email engagement, such as opening an email and clicking a link that takes you to a particular page.
Mailchimp is one of the most popular email marketing tools . But as our email list grew, we realized that there were many limitations that were holding us back.
One of these is Mailchimp's limited segmentation feature.
Email segmentation means breaking down a list of subscribers into smaller, more targeted groups so you lithuania telemarketing data can send them the most relevant information.
In general, it’s best to create lists based on demographic and behavioral data, including content users have clicked on, the optin form users have signed up from, and past purchases.
Drip segment emails
Instead of sending all kinds of content to everyone, you can send hyper-personalized emails to a specific group of people.
With email segmentation you can:
Increase open and click-through rates.
Achieve higher conversion rates and return on investment (ROI).
Increase revenue (in fact, 77% of ROI comes from segmented, targeted, and activated campaigns).
Receive fewer cancellations.
Improve email deliverability .
In Mailchimp, you can't segment your list based on email engagement, such as opening an email and clicking a link that takes you to a particular page.