A major trend, a change in consumer
Posted: Tue Apr 22, 2025 9:46 am
row (2016-2017) . According to the Statistics Committee under the Ministry of National Economy of the Republic of Kazakhstan, in 2016, for the first time since the 2008-2009 crisis, the real cash income index showed a decline compared to the previous year (-0.7%). And according to preliminary results for 11 months of 2017, the decline has intensified even more (-2.5%).
The logic behind this indicator is quite simple - it is a change in income taking into account inflation. That is, when the income index goes into the negative zone by the same amount of income as last year, you will be able to buy fewer goods because the prices for goods have increased. That is, it reflects the solvency of consumers.
If you look at the diagram, you can clearly see that the index of real incomes of Kazakhstanis goes into negative territory during periods of crisis and economic downturns.
Such changes in the well-being of Kazakhstanis cannot but influence their consumer behavior.
behavior of Kazakhstanis over the past 2-3 years, is the transition afghanistan cell phone number list to more rational, often even economical consumption. This is expressed both in the transition to more democratic, budget brands, and in the choice of more budget trade channels. Large and more expensive hypermarkets find it very difficult to compete on price with discounter formats, cash-and-carry and regular bazaars. Price is becoming the number one choice factor today. Other components of the brand and merchandising are certainly important, but still, most Kazakhstanis choose, first of all, based on price factors (price, discounts, promotions, etc.).
Regionally, the manifestation of these trends is not uniform in Kazakhstan. Thus, in more developed large and "rich" cities with a more developed consumer culture and infrastructure, they are manifested to a slightly lesser extent than in less developed and prosperous regions of Kazakhstan. For example, in Almaty and Astana, non-price factors in choosing a product (image, brand, product design, service, etc.) are still important. But even here, price is very important, as evidenced by the growing popularity of such promotion methods as various sales, promotions, etc.
Moreover, such behavior has been observed for several years in a row, which indicates a stable change in the behavior of Kazakhstanis. This behavior model is becoming the norm, although fatigue from constant savings also accumulates, which can sometimes be expressed in explosive waves of consumption of certain goods (especially during sales, "Black Fridays", etc.).
The logic behind this indicator is quite simple - it is a change in income taking into account inflation. That is, when the income index goes into the negative zone by the same amount of income as last year, you will be able to buy fewer goods because the prices for goods have increased. That is, it reflects the solvency of consumers.
If you look at the diagram, you can clearly see that the index of real incomes of Kazakhstanis goes into negative territory during periods of crisis and economic downturns.
Such changes in the well-being of Kazakhstanis cannot but influence their consumer behavior.
behavior of Kazakhstanis over the past 2-3 years, is the transition afghanistan cell phone number list to more rational, often even economical consumption. This is expressed both in the transition to more democratic, budget brands, and in the choice of more budget trade channels. Large and more expensive hypermarkets find it very difficult to compete on price with discounter formats, cash-and-carry and regular bazaars. Price is becoming the number one choice factor today. Other components of the brand and merchandising are certainly important, but still, most Kazakhstanis choose, first of all, based on price factors (price, discounts, promotions, etc.).
Regionally, the manifestation of these trends is not uniform in Kazakhstan. Thus, in more developed large and "rich" cities with a more developed consumer culture and infrastructure, they are manifested to a slightly lesser extent than in less developed and prosperous regions of Kazakhstan. For example, in Almaty and Astana, non-price factors in choosing a product (image, brand, product design, service, etc.) are still important. But even here, price is very important, as evidenced by the growing popularity of such promotion methods as various sales, promotions, etc.
Moreover, such behavior has been observed for several years in a row, which indicates a stable change in the behavior of Kazakhstanis. This behavior model is becoming the norm, although fatigue from constant savings also accumulates, which can sometimes be expressed in explosive waves of consumption of certain goods (especially during sales, "Black Fridays", etc.).