The specialist departments in the branding process
Posted: Tue Apr 22, 2025 5:15 am
This depends entirely on your industry and the focus of your company: If your company has very specific departments for products and services, you need a person who knows the product or service inside and out. Product managers often have extensive knowledge that provides important input during the branding process. These employees are particularly indispensable when it comes to content-related topics or, more specifically, content production. You don't have to involve them in every step of the branding process, but representatives from the specialist departments are very helpful for specialist topics. Contact persons with extensive detailed knowledge are also a real asset for your agency when it comes to the conception and creation of content.
The administration of the branding process
It can be a good idea to involve representatives from administrative and commercial france phone number data departments in the branding process. When it comes to topics such as cost planning, legal matters, or general administrative processes, these employees can provide facts and detailed knowledge to avoid unnecessary coordination loops with the agency. Whether it makes sense for you to add a member of the administrative team to your internal branding team depends on your industry and strategic goals. If you're unsure, your agency will be happy to advise you.
The works council during the branding process
You don't have a works council? No problem. I mean employee representatives in the broader sense. Involving respected employees in the branding process will pay off twice: Firstly, employee acceptance of the new branding will be higher if they feel their opinion counts. Hardly any workforce appreciates it when important decisions are made over their heads. And secondly, long-standing employees in particular can provide very valuable input into brand development. They are familiar with the company's history and culture, may have already experienced several change processes, and often have a keen sense of what fits the brand – and what doesn't.
The administration of the branding process
It can be a good idea to involve representatives from administrative and commercial france phone number data departments in the branding process. When it comes to topics such as cost planning, legal matters, or general administrative processes, these employees can provide facts and detailed knowledge to avoid unnecessary coordination loops with the agency. Whether it makes sense for you to add a member of the administrative team to your internal branding team depends on your industry and strategic goals. If you're unsure, your agency will be happy to advise you.
The works council during the branding process
You don't have a works council? No problem. I mean employee representatives in the broader sense. Involving respected employees in the branding process will pay off twice: Firstly, employee acceptance of the new branding will be higher if they feel their opinion counts. Hardly any workforce appreciates it when important decisions are made over their heads. And secondly, long-standing employees in particular can provide very valuable input into brand development. They are familiar with the company's history and culture, may have already experienced several change processes, and often have a keen sense of what fits the brand – and what doesn't.