Benefits of Optimizing Images and Videos
Posted: Tue Apr 22, 2025 3:26 am
With the rapid development of the internet today, the importance of visual and video content is also increasing. Social media, e-commerce sites, blogs and corporate websites use quality images and videos to impress users. However, not optimizing this content can lead to many problems. Decreased page speed, poor SEO performance and poor user experience are just a few of them. In this article, we will discuss the benefits of optimizing images and videos in detail.
Increases Website Speed
Large images and videos can significantly increase the email data loading time of a web page. Users tend to quickly exit sites that load slowly, especially on mobile devices. According to Google research, 53% of users abandon a site when a page loads in excess of 3 seconds. To optimize images, you need to pay attention to the following.
· Choose JPEG or WebP formats.
Reduce the size of images by compressing them .
· Load images faster using CDN.
For videos, you need to pay attention to the following.
· Share by embedding on platforms like YouTube or Vimeo instead of uploading directly.
Compress videos to MP4 format and low bit rate.
Improves SEO Performance
Google and other search engines rank fast-loading and optimized content higher. Optimizing your images and videos provides a huge advantage in terms of SEO. To increase the contribution of images to SEO:
· Edit file names to be descriptive and include keywords.
Make sure that your images are better understood by search engines by adding alternative text.
Make images mobile-friendly .
To increase the contribution of videos to SEO:
· Add keywords to the titles and descriptions of videos.
Create text-based content by adding video transcripts .
· Use optimized titles and tags on platforms like YouTube.
Increases Website Speed
Large images and videos can significantly increase the email data loading time of a web page. Users tend to quickly exit sites that load slowly, especially on mobile devices. According to Google research, 53% of users abandon a site when a page loads in excess of 3 seconds. To optimize images, you need to pay attention to the following.
· Choose JPEG or WebP formats.
Reduce the size of images by compressing them .
· Load images faster using CDN.
For videos, you need to pay attention to the following.
· Share by embedding on platforms like YouTube or Vimeo instead of uploading directly.
Compress videos to MP4 format and low bit rate.
Improves SEO Performance
Google and other search engines rank fast-loading and optimized content higher. Optimizing your images and videos provides a huge advantage in terms of SEO. To increase the contribution of images to SEO:
· Edit file names to be descriptive and include keywords.
Make sure that your images are better understood by search engines by adding alternative text.
Make images mobile-friendly .
To increase the contribution of videos to SEO:
· Add keywords to the titles and descriptions of videos.
Create text-based content by adding video transcripts .
· Use optimized titles and tags on platforms like YouTube.