Example of a successful SEA campaign in the B2B sector
Posted: Mon Apr 21, 2025 8:33 am
A medium-sized IT company that offers software solutions for the financial industry generated new leads and built customer relationships through a strategic SEA campaign.
Proceed:
Keyword strategy: The company focused on long-tail keywords such as "financial software for SMEs" or "accounting software for banks" to specifically target decision-makers in the financial industry. These keywords were specific enough to keep competition low and generate qualified clicks.
Targeting: The ads were geographically limited to the DACH region (Germany, Austria, and Switzerland) and targeted at decision-makers such as CFOs, controllers, and IT managers. Additionally, the ads were only shown during regular office hours.
Ad copy: The focus was on solving problems. The ads emphasized benefits such as "sweden phone number data Reduce your accounting time by 50%" or "Optimize your financial processes with our software." A clear call to action such as "Request a free demo" was included.
Landing page: The landing page was specifically tailored to the target audience, with a short lead generation form. It included customer testimonials and a demo option.
Remarketing: Users who visited the landing page but did not fill out a form were retargeted with remarketing ads specifically tailored to their interests.
Results:
Budget: €2,000 per month
Click-through rate (CTR): 8%
Cost per lead (CPL): €50
Leads generated: 40 qualified leads per month
By precisely targeting a niche audience, the company was able to generate highly qualified leads, 10% of whom converted into paying customers within three months. Revenue from these new customers far exceeded the SEA costs.
Proceed:
Keyword strategy: The company focused on long-tail keywords such as "financial software for SMEs" or "accounting software for banks" to specifically target decision-makers in the financial industry. These keywords were specific enough to keep competition low and generate qualified clicks.
Targeting: The ads were geographically limited to the DACH region (Germany, Austria, and Switzerland) and targeted at decision-makers such as CFOs, controllers, and IT managers. Additionally, the ads were only shown during regular office hours.
Ad copy: The focus was on solving problems. The ads emphasized benefits such as "sweden phone number data Reduce your accounting time by 50%" or "Optimize your financial processes with our software." A clear call to action such as "Request a free demo" was included.
Landing page: The landing page was specifically tailored to the target audience, with a short lead generation form. It included customer testimonials and a demo option.
Remarketing: Users who visited the landing page but did not fill out a form were retargeted with remarketing ads specifically tailored to their interests.
Results:
Budget: €2,000 per month
Click-through rate (CTR): 8%
Cost per lead (CPL): €50
Leads generated: 40 qualified leads per month
By precisely targeting a niche audience, the company was able to generate highly qualified leads, 10% of whom converted into paying customers within three months. Revenue from these new customers far exceeded the SEA costs.