What exactly is spam in Google Analytics?
Posted: Mon Apr 21, 2025 8:09 am
There are many internet users who want to make quick money by advertising their own website. Since real, professional advertising can be very expensive, they use so-called bots. These are programs or scripts that repeat the same process on a different device (in this case, a different server). These bots thus generate traffic to your data that doesn't actually exist, but which still appears in the access report. This fake data can complicate analysis and is very annoying.
How do you avoid spam in your Google Analytics account?
There are a few settings you'll need to apply to remove most spam. Applying these settings ukraine phone number data/ will take approximately 15 minutes.
First, you need a list of domains containing your Google Analytics code. This should primarily be your own website and its subdomains. It's sufficient to just note the main domain, as this will also process all subdomains. Don't forget to consider other providers, such as YouTube or Google, where your code may also be found. After this step, you should have a list of websites where your code can be found. This list must now be converted into a so-called "regex" (regex for short).
A regex is a type of instruction for the computer about how to modify a specific text. Regex was first developed for Unix systems to simplify text editing. With regex, you can, for example, search for, edit, replace, and so on, strings in a text.
Let's assume you have noted the three websites: websiteA.com (with subdomains), websiteB.com, and websiteC.com. Now combine these three websites into the following regular expression:
websiteA\.com|websiteB\.com|websiteC\.com
If you're unfamiliar with regex, you don't need to read the program's manual right away; just using this rule as it is is completely sufficient. First, write down the domain name, followed by a backslash (\) and the domain extension. Separate the individual domains with a vertical bar (|). There must be no spaces between the individual characters (important!). If something doesn't work as expected later on, it's probably due to a faulty regex. Now configure the settings so that only traffic from these domains is added to your data. To do this, log in to your Google Analytics account, go to "Administrator," then "Filter" in the report view. There you'll find the "Add Filter" button, then select "Custom Filter." Below this, you can choose between "include" or "exclude"—please select "exclude." Enter the regex you created previously in the text field below. At the top, you can enter a name for the filter; there are no rules to follow here. Finally, click "Save" to save the entered data.
How do you avoid spam in your Google Analytics account?
There are a few settings you'll need to apply to remove most spam. Applying these settings ukraine phone number data/ will take approximately 15 minutes.
First, you need a list of domains containing your Google Analytics code. This should primarily be your own website and its subdomains. It's sufficient to just note the main domain, as this will also process all subdomains. Don't forget to consider other providers, such as YouTube or Google, where your code may also be found. After this step, you should have a list of websites where your code can be found. This list must now be converted into a so-called "regex" (regex for short).
A regex is a type of instruction for the computer about how to modify a specific text. Regex was first developed for Unix systems to simplify text editing. With regex, you can, for example, search for, edit, replace, and so on, strings in a text.
Let's assume you have noted the three websites: websiteA.com (with subdomains), websiteB.com, and websiteC.com. Now combine these three websites into the following regular expression:
websiteA\.com|websiteB\.com|websiteC\.com
If you're unfamiliar with regex, you don't need to read the program's manual right away; just using this rule as it is is completely sufficient. First, write down the domain name, followed by a backslash (\) and the domain extension. Separate the individual domains with a vertical bar (|). There must be no spaces between the individual characters (important!). If something doesn't work as expected later on, it's probably due to a faulty regex. Now configure the settings so that only traffic from these domains is added to your data. To do this, log in to your Google Analytics account, go to "Administrator," then "Filter" in the report view. There you'll find the "Add Filter" button, then select "Custom Filter." Below this, you can choose between "include" or "exclude"—please select "exclude." Enter the regex you created previously in the text field below. At the top, you can enter a name for the filter; there are no rules to follow here. Finally, click "Save" to save the entered data.