Have good local SEO
Posted: Mon Dec 23, 2024 10:10 am
For your garage, appearing at the top of the results on search engines like Google, especially at the local level, has become very important and can be very good advertising. Local SEO allows you to capture the attention of motorists who are looking for a garage near them. When we know that nearly 85% of Internet users have already searched for local businesses on search engines, it is in your best interest to show yourself.
To get a good SEO, there are different actions to put in place. You could create and optimize a Google My Business listing. It would also be interesting to get many positive reviews from your customers to prove your skills, whether directly on Google or on your website. And finally, you also have the possibility of searching for and using keywords around your sector and local SEO terms , to have a greater opportunity to be well placed in terms of SEO.
For example, if you are based in Nice, your goal is for your garage to be referenced as high as possible when a motorist searches for "garage auto à Nice". You will therefore need to create a page on your site including the keyword "Garage auto à Nice".
Be present on social networks
Digital communication is taking up more and more space, being present on social country and area code philippines networks has therefore become a challenge for garages , whether small or large. Platforms like Facebook, Instagram, TikTok or even LinkedIn can allow you to directly reach your customers , differentiate yourself from the competition and maintain a real relationship with your customers .
In France, more than 50 million French people use social networks , or three out of four French people according to Statista. These are therefore digital meeting places where your potential customers spend a large part of their time. Motorists can go there to look for recommendations, read reviews or discover local businesses.
You might logically wonder what content to put on your social networks? This could be before/after photos of a repair, promotions and special offers or even maintenance tips.
For example, you can share different vehicle maintenance tips like checking levels or explaining how to detect if a tire change is needed.
Exchange with professional SMS
Professional SMS is a direct and effective communication tool . It can be very useful to you, in particular, to manage your customer relations and promote your services through different advertisements. Thanks to its speed and simplicity, professional SMS allows you to stay close to your customers, while improving the impact of your garage's advertising actions. This tool can be used in different ways.
First, there are SMS notifications , which are very useful if you want to keep your customers informed . This can be to inform about the progress of a repair but also to announce when new parts are available.
Then, there is also the SMS appointment reminder , which is very useful so that your customers are not absent for their maintenance. With this service, you reduce the risk of forgetfulness or last-minute cancellations , a common problem for garages that schedule several interventions per day. These reminders allow you to optimize the organization of your garage, but also to improve the satisfaction of your customers by preventing them from forgetting their appointments.
Finally, you also have at your disposal SMS marketing . This tool is ideal for your advertising campaigns and your loyalty strategy . Thanks to this type of message, you can send special offers (discount on revisions, on tires, etc.), reminders for seasonal operations (change of tires for winter, technical inspection, etc.), or even exclusive promotions for regular customers .
SMS marketing is particularly formidable because it allows you to directly reach your local customers, who are often receptive to offers that are geographically close. In addition, take advantage of a channel that is highly appreciated (75% of customers want to receive promotions by SMS) but also effective (97% of SMS are read by their recipient).
For example, use SMS marketing to optimize an advertising campaign around a discount on your revisions. By sending an SMS to your customers with an offer of 10% off all revisions carried out before the start of the school year, you have a good chance of increasing your number of appointments.
To get a good SEO, there are different actions to put in place. You could create and optimize a Google My Business listing. It would also be interesting to get many positive reviews from your customers to prove your skills, whether directly on Google or on your website. And finally, you also have the possibility of searching for and using keywords around your sector and local SEO terms , to have a greater opportunity to be well placed in terms of SEO.
For example, if you are based in Nice, your goal is for your garage to be referenced as high as possible when a motorist searches for "garage auto à Nice". You will therefore need to create a page on your site including the keyword "Garage auto à Nice".
Be present on social networks
Digital communication is taking up more and more space, being present on social country and area code philippines networks has therefore become a challenge for garages , whether small or large. Platforms like Facebook, Instagram, TikTok or even LinkedIn can allow you to directly reach your customers , differentiate yourself from the competition and maintain a real relationship with your customers .
In France, more than 50 million French people use social networks , or three out of four French people according to Statista. These are therefore digital meeting places where your potential customers spend a large part of their time. Motorists can go there to look for recommendations, read reviews or discover local businesses.
You might logically wonder what content to put on your social networks? This could be before/after photos of a repair, promotions and special offers or even maintenance tips.
For example, you can share different vehicle maintenance tips like checking levels or explaining how to detect if a tire change is needed.
Exchange with professional SMS
Professional SMS is a direct and effective communication tool . It can be very useful to you, in particular, to manage your customer relations and promote your services through different advertisements. Thanks to its speed and simplicity, professional SMS allows you to stay close to your customers, while improving the impact of your garage's advertising actions. This tool can be used in different ways.
First, there are SMS notifications , which are very useful if you want to keep your customers informed . This can be to inform about the progress of a repair but also to announce when new parts are available.
Then, there is also the SMS appointment reminder , which is very useful so that your customers are not absent for their maintenance. With this service, you reduce the risk of forgetfulness or last-minute cancellations , a common problem for garages that schedule several interventions per day. These reminders allow you to optimize the organization of your garage, but also to improve the satisfaction of your customers by preventing them from forgetting their appointments.
Finally, you also have at your disposal SMS marketing . This tool is ideal for your advertising campaigns and your loyalty strategy . Thanks to this type of message, you can send special offers (discount on revisions, on tires, etc.), reminders for seasonal operations (change of tires for winter, technical inspection, etc.), or even exclusive promotions for regular customers .
SMS marketing is particularly formidable because it allows you to directly reach your local customers, who are often receptive to offers that are geographically close. In addition, take advantage of a channel that is highly appreciated (75% of customers want to receive promotions by SMS) but also effective (97% of SMS are read by their recipient).
For example, use SMS marketing to optimize an advertising campaign around a discount on your revisions. By sending an SMS to your customers with an offer of 10% off all revisions carried out before the start of the school year, you have a good chance of increasing your number of appointments.