Remove unresponsive contacts
Posted: Sun Apr 20, 2025 10:15 am
Identify Inactive Users:
To address low CTRs, the first step is to identify users who haven’t clicked on any links in a specific period. These users may have opened your emails but not taken any action. Segment this group and create targeted re-engagement campaigns designed to capture their interest and re-engage them with your content.
Engagement Campaigns:
Create re-engagement emails with personalized content aimed at piquing the interest of inactive users. Offer exclusive promotions, discounts , or personalized recommendations to incentivize them to click. Also, experiment with different email formats, subject lines, and CTAs to see what resonates best with this group. Surveys can also be useful for directly asking recipients what content they would like to receive.
If your re-engagement efforts aren’t working, it’s important to consider removing physicians email list unresponsive contacts from your list. Keeping subscribers who fail to consistently engage with your emails reduces your overall CTR, degrades your sender reputation, and increases campaign costs. By reducing your email list, you can focus on engaged subscribers who are more likely to click through and convert.
clean your email list email marketing
Signal 4# Increase in spam complaints
Spam complaints, also known as "abuse complaints," occur when an email recipient marks your email as spam or junk in their email client. Every major email provider has an anti-spam button, and when recipients use this option, the sender (you) receives a spam complaint. These complaints are monitored by Internet Service Providers (ISPs) and can significantly impact your ability to send future emails.
Spam complaints are a critical metric for email marketers to monitor because they directly impact sender reputation, a key factor in determining whether your emails reach the inbox or are blocked. ISPs keep a close eye on how often users mark emails as spam, and high complaint rates can lead to your emails being flagged or even blacklisted, making it difficult to deliver content to your subscribers.
To address low CTRs, the first step is to identify users who haven’t clicked on any links in a specific period. These users may have opened your emails but not taken any action. Segment this group and create targeted re-engagement campaigns designed to capture their interest and re-engage them with your content.
Engagement Campaigns:
Create re-engagement emails with personalized content aimed at piquing the interest of inactive users. Offer exclusive promotions, discounts , or personalized recommendations to incentivize them to click. Also, experiment with different email formats, subject lines, and CTAs to see what resonates best with this group. Surveys can also be useful for directly asking recipients what content they would like to receive.
If your re-engagement efforts aren’t working, it’s important to consider removing physicians email list unresponsive contacts from your list. Keeping subscribers who fail to consistently engage with your emails reduces your overall CTR, degrades your sender reputation, and increases campaign costs. By reducing your email list, you can focus on engaged subscribers who are more likely to click through and convert.
clean your email list email marketing
Signal 4# Increase in spam complaints
Spam complaints, also known as "abuse complaints," occur when an email recipient marks your email as spam or junk in their email client. Every major email provider has an anti-spam button, and when recipients use this option, the sender (you) receives a spam complaint. These complaints are monitored by Internet Service Providers (ISPs) and can significantly impact your ability to send future emails.
Spam complaints are a critical metric for email marketers to monitor because they directly impact sender reputation, a key factor in determining whether your emails reach the inbox or are blocked. ISPs keep a close eye on how often users mark emails as spam, and high complaint rates can lead to your emails being flagged or even blacklisted, making it difficult to deliver content to your subscribers.