The book is a valuable mirror for marketers, managers, executives and entrepreneurs in B2B. Not only because of the insights and the formula, but also because of the use of proven methods to make the formula work. LEAN, the Business Model Canvas , T-shaped professionals are discussed in the book. That is very ambitious for a book of 256 pages. For a generalist manager or executive with a broad scope, that makes the book more attractive. Marketers who know their professional literature will probably find that less interesting.
That is also an important side note to the book: the authors touch on so many different issues that it sometimes remains somewhat superficial. Those looking for more depth on this subject email industry list optometry can therefore take a look at the authors' blog , where many specific items from the book are discussed in individual posts. In doing so, you as a reader do step into the authors' inbound funnel and prove the effectiveness of their formula.
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Jaap Jacobs and Tim van Ijsendoorn, Fingerspitz
Where will you look for the formula for an effective growth strategy for your organization, brand and sales?
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Curious about this book? You can easily order it via Managementboek.nl (affiliate)