If you want to win over your newsletter subscribers
Posted: Sun Apr 20, 2025 9:14 am
So it’s a good idea to use the subscriber’s name, suggest products they’ve previously purchased, or make offers based on their location. These seemingly simple personalization strategies show customers that you care about them and their needs, which makes them more likely to become loyal customers.
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Q – Quality Content
It is very important that the content you share is of good quality, relevant and designed specifically for them, based on their needs and pain points.
Instead of sending canned emails, write in a way that reflects what your audience leads for commercial real estate likes and needs during the holidays, whether it’s a gift guide or holiday ideas; good content lets them know how your brand will improve their lives.
R – Reporting and analysis
Observing how your campaign is performing is important to understand what is working and what is not. While it is a good idea to do this after the fact, we strongly recommend monitoring your email analytics in real time so you can make adjustments when necessary.
The important numbers to look at are open rates, click-through rates, and conversions. This information helps you make tangible improvements to your holiday campaigns based on tangible data .
S – Subject lines
The subject line of your email is the first thing people see, so you need to take great care of it.
Most people will ignore your email or, worse, mark it as spam if the subject line is irrelevant or if they don't recognize the sender's name.
This is the last thing you want to happen to your holiday emails. We recommend choosing subject lines that are a mix of honest, catchy, and valuable.
You might want to do some A/B testing to try out different ideas, like adding emojis, making the message urgent, or using the recipient’s name.
Image Source
Q – Quality Content
It is very important that the content you share is of good quality, relevant and designed specifically for them, based on their needs and pain points.
Instead of sending canned emails, write in a way that reflects what your audience leads for commercial real estate likes and needs during the holidays, whether it’s a gift guide or holiday ideas; good content lets them know how your brand will improve their lives.
R – Reporting and analysis
Observing how your campaign is performing is important to understand what is working and what is not. While it is a good idea to do this after the fact, we strongly recommend monitoring your email analytics in real time so you can make adjustments when necessary.
The important numbers to look at are open rates, click-through rates, and conversions. This information helps you make tangible improvements to your holiday campaigns based on tangible data .
S – Subject lines
The subject line of your email is the first thing people see, so you need to take great care of it.
Most people will ignore your email or, worse, mark it as spam if the subject line is irrelevant or if they don't recognize the sender's name.
This is the last thing you want to happen to your holiday emails. We recommend choosing subject lines that are a mix of honest, catchy, and valuable.
You might want to do some A/B testing to try out different ideas, like adding emojis, making the message urgent, or using the recipient’s name.